Month: February 2017

New Performance Index by AppsFlyer shows top performing mobile advertising networks

Source AppsFlyer AppsFlyer has just released the fourth edition of its AppsFlyer Performance Index. The guide compares the top advertising networks and platforms for mobile ads, based on six billion app installs and 22 billion app sessions and app opens. It compares data across regions including North America, Latin America, Western Europe, Eastern Europe, Southeast Asia, North Pacific Asia and the Indian subcontinent. For gaming apps, the Index shows that Facebook continues to be in the lead. The social media site dominates the mobile ad landscape on both Android and iOS apps. Apple meanwhile has shown potential with its new advertising platform. It ranked third for best retention score on iOS in North America. Taptica has moved up 17 spots to reach #7 for the iOS Power Ranking.

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Matomy rolls out native advertising as a managed service via its mtmy agency

Source: mtmy Media company Matomy Media Group has now added native advertising as a fully-managed service on mobile and desktop to its data ad agency mtmy. Clients will be able to choose native ads across all the agency’s channels -social, search, programmatic, video and more. The move is in line with estimates that mobile native ad spend will reach €8.8 billion by 2020. The steep increase from just €1.5 billion in 2015 shows the format is catching up. Indeed, another study by Facebook and IHS Inc. finds that native ads had engagement rates that were between 20-60% higher than banner ads. Retention rates were three times higher. The format’s popularity is largely driven by its seamless integration and blending into the publishing environment. This makes them less

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Instagram Multi-image Posts: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post: Instagram announced that users can […]

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– Your Guide to the Social Media Jungle

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Meet Black6Adv Team At The European Summit Barcelona 2017

It’s that time of the year again – we are going to attend The European Summit Barcelona – one of the greatest event in Europe that gathers thousands of professionals coming from every sector of the online entertainment industry, e-commerce, financials, gaming, gambling, dating, forex, binary options, health, nutraceuticals and many others… This 4 days event, from the 4th to the 7th March, helps professionals to find new business opportunities and start potential partnerships in a relaxing and stimulating venue. Sitges is a great place to make this possible. The weather and the beach create a perfect natural context to discuss new cooperations. During the event we will present our state of the art advertising platform, which is capable to ease mobile traffic exchange and that

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