Source AppsFlyer AppsFlyer has just released the fourth edition of its AppsFlyer Performance Index. The guide compares the top advertising networks and platforms for mobile ads, based on six billion app installs and 22 billion app sessions and app opens. It compares data across regions including North America, Latin America, Western Europe, Eastern Europe, Southeast Asia, North Pacific Asia and the Indian subcontinent. For gaming apps, the Index shows that Facebook continues to be in the lead. The social media site dominates the mobile ad landscape on both Android and iOS apps. Apple meanwhile has shown potential with its new advertising platform. It ranked third for best retention score on iOS in North America. Taptica has moved up 17 spots to reach #7 for the iOS Power Ranking.
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