Month: February 2017

Malvertising increased 133% from 2015 – ad blockers threaten mobile advertising ecosystem

Source RiskIQ Malvertising has increased by 133% over 2015, according to the latest annual malvertising report from digital threat management firm RiskIQ. The increase is likely due to the growth of programmatic advertising which has seen the emergence of more sophisticated profiles that can be used to malvertise and target precise groups of users. It is precisely this targeting that makes malvertising so lucrative. eMarketer predicts that ad spending worldwide will hit $674bn by 2020. However, the latest RiskIQ report finds that malvertising will be minimising some of that growth. As users are becoming more aware of the threat, they employ ad blockers which in turn eat into ad revenues. In 2016, around 70 million Americans were using an ad blocker. That’s 34.4% more than in 2015.

The post Malvertising increased 133% from 2015 – ad blockers threaten mobile advertising ecosystem appeared first on mobyaffiliates.

Read More

Google announces partnerships with Cloudflare and Triplelift to boost the AMP advertising and user experience

Source Google Google has announced a series of new partnerships in order to bolster its Accelerated Mobile Pages (AMP) project. AMP is all about speeding up the mobile web experience by loading pages faster and ensuring that adverts comply. It has been shown to speed up page load by six times compared to regular pages. That’s why Google has partnered with native advertising network TripleLift which has already been serving AMP ads across Time Inc. properties. It has decreased page load from 2.2 seconds to 700 milliseconds. Kavata Mbondo, VP of Digital Revenue, Strategy and Operations, Time Inc., said: “AMP ads represent an opportunity to fix key issues with regards to ad experiences on the web. In our tests with TripleLift, AMP ads are already more viewable, up 13%

The post Google announces partnerships with Cloudflare and Triplelift to boost the AMP advertising and user experience appeared first on mobyaffiliates.

Read More