Source RiskIQ Malvertising has increased by 133% over 2015, according to the latest annual malvertising report from digital threat management firm RiskIQ. The increase is likely due to the growth of programmatic advertising which has seen the emergence of more sophisticated profiles that can be used to malvertise and target precise groups of users. It is precisely this targeting that makes malvertising so lucrative. eMarketer predicts that ad spending worldwide will hit $674bn by 2020. However, the latest RiskIQ report finds that malvertising will be minimising some of that growth. As users are becoming more aware of the threat, they employ ad blockers which in turn eat into ad revenues. In 2016, around 70 million Americans were using an ad blocker. That’s 34.4% more than in 2015.
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