Month: February 2017

Appnext rolls out new technology to enable app marketers to target with context and boost engagement

Over the last few years, the advertising technology industry has been steadily progressing to contextualise and personalise the consumer experience by adding innovative technologies and features such as user intelligence tools. As such, marketers have been able to accurately target their audiences. However, targeted campaigns have often failed, because they weren’t relevant to the user during the current moment in time. Now, mobile discovery platform, Appnext, has announced a next generation user intelligence technology to help combine traditional targeting features with enhanced moment tools. Dubbed, Appnext Timeline, the new feature challenges the industry status quo, enforced by two companies which control at least 60% of the market. The new rollout boasts location technology, real-time and historical behavioural insights for additional user context and predictive actions. Timeline has been designed to offer real-life

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AppsFlyer Global Performance Index Shows the Value of Mobile Video Ads

In the highly competitive app market, user retention has become a primary focus of mobile tech companies. In a recent report, the current status of user retention should alarm mobile marketers. With just 10-12% of users continue to be active seven days post-download, a mere 4-5% will continue to use an app after one month. At this stage of app market development, user retention and engagement should be the prior consideration during the marketing campaign. In the latest edition of ‘Performance Index’ published by mobile measurement platform AppsFlyer, retention rate becomes an important parameter to decide the performance of a media source perform in mobile advertising. Several video ad platforms achieved outstanding results last year according to the index. Mobile video has become a powerful

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How-to Get Quality Mobile Users, Not Just Installs

Are your CPI campaigns delivering quality users or just installs? The actions a user takes AFTER they install your app, are where their value is observed. Are they engaging with the app or did they uninstall the next day? Have they made any in-app purchases? Your internal key performance indicators (KPIs) such as user retention, purchase value and life time value (LTV), are the ideal metrics to determine the value of each user and the overall success of your campaigns. To understand performance against these KPI’s and optimise campaigns against them, you need to share your PIE – that is your post-install event data. Here are three main ways you can share your PIE and eat it too: Benchmarking And Optimising With A Larger Pool Of Data

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How to Refine Your Facebook Audience for Better Ad Targeting

Do you want to improve your Facebook ad targeting? Interested in learning more about the audiences you’re already reaching? Refining your Facebook audience options will help you reach the right audience without wasting ad spend. In this article, you’ll discover how to build three valuable Facebook custom audience segments and analyze them with Audience Insights. […]

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– Your Guide to the Social Media Jungle

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Mobile ad blocker Shine rebrands as Rainbow to focus on ‘co-marketed solutions’ instead

Source Rainbow Mobile advertising blocker Shine has announced a full rebranding. The Israel-based startup is renaming itself Rainbow to echo a transition to a more advertising-friendly solutions provider. Rainbow no longer makes ad blockers – instead, it will work on ‘co-marketed solutions’ together with advertisers. Perhaps driven by mobile carrier Three pulling out of network-wide ad blocking back in November 2016, Rainbow wants to continue to work with mobile carriers. However, it won’t be providing network-level ad blocking services. As part of its new strategy, Rainbow can be implemented as an ad verification layer, hosted by network partners. This, it hopes, will enforce improved advertising standards. Carriers can also set up surveys with consumers to find out how adverts are performing according to industry guidelines

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