Month: January 2017

The Mobile Ad Mediation Router- “ More than optimization!”

The mobile advertising market continues its rapid growth and seems that the market will become more competitive with the increasing number of publishers and ad networks. Ad networks seek new opportunities, new solutions for the publishers to sell more inventory and get more conversion. On the other side, publishers put more effort to increase their mobile earnings through programmatic advertising, and demand higher eCPM and fill rate from the ad networks. High volume trafficked publishers distribute their traffic to multiple ad networks to yield better monetization. Tracking all these networks’ data regularly, keep all the adjustments on each network’s dashboards fresh is a hard process to manage. At that point, mobile mediation system emerges to help publishers for p erformance analysis and better optimization. A

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App Marketing Case Studies: Good Data, Bad Conclusions, Worse Decisions (Part 1 of 2)

Matthew Lord is the Chief Strategy Officer for Adperio, a mobile acquisition company based in Denver. Good marketing and acquisition employs data to make decisions, increase learnings, set goals, optimize campaigns, and maximize ROI. Mobile app acquisition is an exciting segment in advertising partially because of the emphasis and richness of the data sets available. This is the foundation for new levels of collaboration between advertisers, agencies, networks and publishers. But without collaboration, the data is misunderstood, misused, and often leads to bad decisions that run counter to the advertiser’s interests. Case Study #1: Low Conversion Rates A retail app, working through an agency, expressed concerns about the inefficiency of the media buys. We asked for clarification on what inefficiency they were referring to, as our effective

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Learn Online Ad Essentials – Traffic Tracking, Part II: Attribution features for our publishers and integrations

In an earlier entry we focused on the definition of what we call “attribution” (that great unknown concept) in this article we want to go deeper into the use we make of this concept in Kimia. Let us briefly recall that attribution is successfully matching all traffic characteristics, sources, sub-sources, internal attributes… of our publishers to the final statistics, that includes the revenue generated. In Kimia, what we understand as “characteristics of origin” which we attribute to the traffic, could be divided into three: Fixed Features: Publisher: who sends us traffic. Channel: the website, application, or sub-source of fixed traffic defined by the publisher. Ad-code / Zone-id: this corresponds to an integration where the publisher sends us the traffic (a banner of a certain size, a

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mParticle partners with comScore for better measurement of mobile campaigns

Source mParticle Customer data platform, mParticle, has just made it easier for clients to measure their campaigns. The company announced a partnership with comScore which enables publishing clients to employ comScore’s audience and ad measurement solutions through mParticle’s platform. The comScore SDK is now implemented for usage via mParticle. Adam Biehler, Head of Partnerships at mParticle, says: “The most important initiative on nearly every media company’s agenda in 2017 is to synthesize data and measurement across mobile and connected devices. We are thrilled to work with comScore to make it easier for leading publishers to improve third-party measurement without the complexity of deploying and maintaining multiple SDKs.” Customers of mParticle and comScore will be able to take advantage of the SDK integration and can log

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Win a Visitor Pass to Mobile World Congress 2017 with Leadbolt

The Leadbolt team is headed to Barcelona February 27 – March 2, 2017, and they want you to get free admission. They have FIVE extra tickets and they’re sharing the #Leadboltlove. That means there’s plenty of chances for you to be their guest. Here’s how to get Leadbolt’s attention and win your free pass into MWC17: Simply Tweet them, or leave a comment on Facebook, telling them why you want to go to #MWC17 by February 1st. Be sure to tag them @leadbolt so that they see your comment, and use #Leadboltlove Each Visitor Pass is valued at € 799 (no cash substitutions), and includes access to: My MWC Networking – Network with fellow #MWC17 attendees before, during and after the event, via the website

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