Month: December 2016

Rocket10 gets $3 million funding to boost its mobile advertising technology

Rocket10, the mobile marketing agency start-up has just received a $3m cash injection from Finstar Financial Group, the international private equity firm founded by Oleg Boyko. The investment forms part of the company’s strategy to use mobile tech to grow its fintech businesses. It further comes with the option to increase funding later down the line. Rocket10 receives large funding from Finstar Source: rocket10.com Rocket10 will be implemented across Finstar’s portfolio of companies to offer more cost efficient mobile marketing and development opportunities. Oleg Boyko, Founder and Chairman of Finstar Financial Group, explains: “It is estimated that the number of mobile phone users will hit 4.77 billion in 2017. So mobile is becoming increasingly important, especially in the financial services sector. Our venture investment in Rocket10

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Mobile marketer Fidzup receives $3.7m in funding for expansion

Retail mobile marketing company, Fidzup, has just raised $3.7m led by venture capitalists Cap Horn, Turenne Capital and its shareholders to bolster its US expansion. Fidzup raises $3.7m for US expansion plans Source: fidzup.com Launched in 2011 by Olivier Magnan-Saurin and Anh-Vu Nguyen, the company provides mobile marketing solutions in France and across Europe. It focuses on digital advertising solutions for in-store alternatives to eCommerce firms who rely on Cost-per-click models by enticing consumers to return to stores and offering retailers an opportunity to communicate more effectively with their audiences. The way it works is simple. THe firm connects Mobile Programmatic Advertising to retail stores and collects billions of touch points from mobile apps. These allow Fidzup to create SmartData and target mobile users, prospective and

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IAB updates Mobile Rich Media Ad Interface Definition guidelines

Whilst mobile advertising and ad technologies have experienced some phenomenal growth over the last few years, ad standards haven’t been all that clear. The Interactive Advertising Bureau (IAB) has continued to try to provide guidance. However, this has been somewhat dampened by the myriad of formats and ever expanding options of ad technologies within mobile. IAB rolls out MRAID 3.0 Source: iab.com Now, the IAB Technology Laboratory has proposed the first major overhaul of its Mobile Rich Media Ad Interface Definition (MRAID) in four years. The company is calling on industry professionals to comment the updates, developed by the MRAID Working Group. MRAID guidelines Source: iab.com The revised MRAID 3.0 draft offers technical guidance for improving user experience, faster ad rendering, viewability measurements and video player ad interface definition (VPAID) integration.

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