Month: November 2016

How to Generate Positive Revenue & App Reviews: Part II

This post originally featured here on the Appodeal Blog written by Mary Clark Rardin. There’s no denying that ads can make or break your app’s user experience. We’ve all probably experienced the pain of dealing with an ad-heavy app and might feel tempted to leave comments like these: Clearly, ads became the only experience for this user, and the actual game took the backseat. It doesn’t have to be that way, however, as we can see in this review of the popular game, 100 Doors of Revenge: The player notices the ads but doesn’t find that they take away from the game experience as noted by the 5-star rating and positive review. The trick is to make your ads as appealing as possible to users while

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Programmatic Advertising for Dummies

This post originally appeared on the Mobusi Blog written by Sarah Canning. “That’s so weird! That Ad that appeared on my screen as if it was actually speaking to me!” No, it’s not weird.  It’s not by coincidence either. It’s science.  It’s programmatic advertising and it’s one of the most useful advertising tools in the game.  Robots are actually taking over and they are way more efficient than humans it seems. But what is programmatic? It’s automated bidding on advertising inventory in real time, showing an ad to a specific customer with specific content.  It’s using software to purchase advertising space – machines doing what humans would previously do.  It’s a way to target what types of audience you wish to show your advertising to. In short,

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GroupM to roll out new mobile data technology unit mPlatform

Advertising media firm, GroupM, which is part of ad holding company WPP, has plans to launch a data technology unit dubbed mPlatform. Led by Brian Gleason, the CEO of programmatic ad platform Xaxis, which is also part of the WPP portfolio, mPlatform would slot in alongside other GroupM-owned subsidiaries including data, tech and digital firms. GroupM to launch mPlatform Source: groupm.com Gleason told Business Insider, that the move was in line with recent findings that fewer than 10% of the company’s clients have a good grasp on their consumer as a single overview. Indeed, data separation is a real problem as it creates a more scattered audience picture, pieced together from in-store traffic, social media metrics, a wide variety of devices and ad analytics. Together, these

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7 Tips for Improving Online Sales Using Social Media

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Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels? With the right plan, you can enhance people’s social media experience and generate more sales. In this article, you’ll discover seven tips to improve your ecommerce using social media. #1: Provide Sales Support With Native […]

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– Your Guide to the Social Media Jungle

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YouAppi’s Jennifer Shambroom named among Mobile Women to Watch 2017 list

Mobile marketing magazine Mobile Marketer has recently launched its Mobile Women to Watch 2017 list, in which it celebrates 25 of the mobile ad and marketing world’s smartest female executives. Source: mobilemarketer.com Jennifer Shambroom, CMO at YouAppi has been named among the list which selected top Women to Watch across brands, reatilers, agencies, publishers and platforms by reader submission and newsroom nominations. Mickey Alam Khan, editor in chief of Mobile Marketer, NY, explains: “A key characteristic of a Mobile Women to Watch honoree is her willingness to push the envelope. Jennifer Shambroom is on course to reshape the discussion on mobile within her organization, understanding the amplifying powers of a medium that has upended business as you know it.She joins a highly talented roster of Mobile Women to

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