Month: October 2016

RafoTech utilises Taptica’s mobile social advertising product to boost game marketing

  Taptica, the mobile advertising platform, just announced a partnership with Chinese premium publisher Rafo Tech. As part of the move, the mobile games publisher which powers more than six billion monthly impressions, will use Taptica’s Facebook social product to drive up the number of game installs among female gamers in the UK for the Piggy Boom game. So far, Piggy Boom has been installed 230,000 and is fast becoming a top game in Taiwan. Taptica Social mobile advertising products Source: taptica.com Sophie Mo, Head of Marketing at Rafo Tech, says: “Taptica has been a valuable partner for us as we move to grow the scale of our games and localize gameplay to appeal to players in the UK and beyond. Taptica will help us bring

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YouTube Rolls Out Mobile End Screens: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week YouTube Rolls Out End Screens Feature for All Creators: YouTube launched End Screens, “a new mobile-friendly tool that lets you […]

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– Your Guide to the Social Media Jungle

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MediaBrix integrates Microsoft Azure for improved mobile advertising targeting options

Mobile video advertising company, MediaBrix, has announced integration with advanced data analysis provider Microsoft Azure. The addition means that MediaBrix clients will benefit from improved advertising targeting options as well as conversion rates. Azure dashboard Source: azure.microsoft.com Microsoft Azure utilises deep predictive analytics and cloud computing technology to serve in-app ads to selected audiences at the right time to improve advertising performance. MediaBrix can now add target-audience precision, real-time adjustments and transparency to its offering. Christopher Beach, Senior VP of engineering at MediaBrix confirms that advertisers and brands often lack the necessary skills and clarity when it comes to their campaign audiences. “With Microsoft Azure, MediaBrix can provide that clarity and serve our clients more predictively and effectively than ever. We can tell brands where their key

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360 Video for Marketers: What You Need to Know

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Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video? To explore how marketers can use 360 video, I interview Ryan Anderson Bell. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […]

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– Your Guide to the Social Media Jungle

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Mobile soon to account for 75% of global Internet usage

Mobile devices will be accounting for 75% of worldwide Internet use in 2017. That’s according to the latest Mobile Advertising Forecasts published by Zenith Media today, which is based on advertising and mobile tech data across 60 countries. The research shows that consumers are spending ever more time online with their smartphones and tablets, creating a huge opportunity for the mobile ad industry. Mobile Internet usage growing rapidly Source: androidauthority.com Overall, the proportion of mobile Internet usage has grown from 40% in 2012 to 68% this year. By 2018, it’s set to reach 79%. Among the countries with the highest levels of mobile Internet consumption are Spain, Hong Kong and China. Zenith’s forecast suggests that mobile in Spain will account for 85% of Internet use this year, followed

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