Month: October 2016

Mobile Apps Make the Grade in New Report

Andrew Degenholtz brings some 20 years of experience as an active participant and innovator in magazine circulation and mobile app marketing to his current position as president of Oplytic, LLC, which he founded in 2009. The company offers a variety of tools to help its clients acquire engaged and paying mobile users. He is a member of the Alliance for Audited Media digital edition task force, created to develop best practices for acquisition of digital magazine subscribers. Question: What do you get when you combine behavioral analytics from comScore Media Metrix® Multi-Platform with data gathered in The 2016 U.S. Mobile App Report? Answer: A whole lotta insights into the mobile app patterns of more than a thousand smartphone users 18 years-old and up. Empowering Analytics Obviously today’s marketers

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InMobi partners with Moat to expand mobile video measurement tools

  Mobile advertising and discovery platform, InMobi, has announced a partnership with SaaS analytics company Moat, to extend brand advertising mobile video measurement and currency to the InMobi Exchange as well as InMobi network. For advertisers that means they can now measure sound, sight as well as motion viewability and attention metrics across all mobile advertising formats including mobile video and native advertising. With mobile video revenue predicted to reach $25bn by 2021, it comes as little surprise that advertisers have begun to shift digital ad dollars to video. As such, viewability is fast becoming a vital metric. The partnership means that InMobi advertisers can access viewable, in-app impressions on video, interstitial and banner advertising formats driven by Moat’s MRC accredited measurement. Jonah Goodhart, CEO and

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How to Reach More Local Customers With Facebook

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Wondering how to grow local connections on Facebook? Looking for ways to boost the visibility of your local business? With a few organic tactics, you can reach more local customers on Facebook without spending money on ads. In this article, you’ll discover four ways to reach a local audience on Facebook. #1: Deliver Targeted Messaging […]

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– Your Guide to the Social Media Jungle

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8 Social Media Content Ideas for Marketers

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Do you have trouble coming up with original social media posts each day? Looking for quick and easy content prompts to help? When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas. In this article, you’ll discover eight content ideas to […]

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– Your Guide to the Social Media Jungle

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Facebook mobile ad attribution discrepancies compared to third-party trackers found to be huge for some marketers

Conversion discrepancies among Facebook mobile campaigns are costing some marketers over 192% in attributable revenue and return on ad spend (ROAS). That’s according to a new report from tech firm Rakuten Marketing, which examined client campaign performance across Facebook ads on mobile compared to desktop over a month-long period to track conversion performance. It highlights that whilst the discrepancy in conversion tracking on mobile is huge, it’s only an average 3% for desktops. These discrepancies aren’t exactly small and could be meaningful for some clients. According to one client in the study, Rakuten Marketing estimates that attributable revenue from Facebook could be $4.7m annually compared to $1.9m reported through third-party analytics. Mobile Facebook ad analytics discrepancy Source: marketing.rakuten.com Overall, mobile performs significantly higher than desktop. Among Facebook’s

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