Month: October 2016

Meet Propeller Ads in Tel Aviv at Casual Connect 2016

From November 1-3, the Propeller Ads team will be attending Casual Connect Tel Aviv 2016. The conference will last 3 days and they are looking forward to meeting all of you. Tel Aviv is a city that is full of history, culture, and represents the cutting edge of gaming. Casual Connect is about matching the creativity of the gaming industry with new media innovations and investments in order to discover the next great breakthrough. If you want to have a private meeting with their team of experts, you can request a meeting here, or visit the official Casual Connect site here.

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Top 25 Global Advertising Partners of 2016

This post originally appeared on the Mobvista blog. There are some amazing advertising partners out there. And marketers should know about them. The best of the best are platforms that don’t just promise results but actually deliver what marketers need most: results. What exactly those results are, of course, depends on what you need from an advertising partners: Brand campaigns Performance advertising Mobile app installs for high-value, engaged mobile users Reliable data for measuring campaigns Industry-leading ROI Because TUNE is integrated with over 1,000 mobile advertising platforms, and because thousands of marketers and advertising partners use tools like TUNE Marketing Console and TUNE Connect to manage and measure their results at scale — over 100 billion clicks and taps in 2015 and many more this year — we get to see what

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Q4 Matters: Why App Retail is the Next Big Thing

David Asseoff is a pioneer in Performance Marketing, founding his company Adperio over 20 years ago.   Adperio works with a variety of strategic advertisers, including major F500 brands, global agencies and emerging startups.  Asseoff and his team helped spearhead industry leading compliancy solutions to protect advertisers from sophisticated fraud and undesirable traffic sources.   Asseoff and Adperio have been acknowledged for several awards including the Colorado Forty Under 40, the Inc. 5000 growth list for 6 years and recognition as one of the Best Places to Work in Colorado for 5 years.   As an entrepreneur, Asseoff is actively involved with several Denver/Boulder Start-ups through mentoring and angel investing.  He also works with non-profits, including Children’s Future International, in which Asseoff is the Board President. Mobile’s Reach

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Performance Marketing Essentials: Paying Models

You’ve probably heard about performance marketing and maybe are a little bit confused. You’ve seen CPI/CPA/CPE/CP-WHAT? all over the internet and don’t understand a thing. Maybe you do have a fair idea of how each model works but aren’t quite sure how each would fit your business plan .  Well that ends here. To properly understand what we do and how we operate, we’re going to give you a step-by-step guide in just how performance marketing works and what it entails to help give you a clearer idea. Firstly, what is performance-based marketing? It’s basically a model which advertisers are only invoiced according to how well an Ad performs.  Money is only paid out if results are generated or interest is sparked.  It is a monetization tool and is extremely popular in today’s market.

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How To Get Started With Mobile Affiliate Marketing

Ryan Gray is the current Founder & CEO of RevMax Marketing, Inc. Working online since 1998, Ryan has developed seven different successful Internet Start-ups and is considered an expert in mobile media buying. Ryan is also the co-founder behind the iMobiTrax tracking platform and previously the IMGrind Discussion Forum and Revived Media User Acquisition Network. While mobile and web affiliate marketing have many similarities there are a number of critical differences that must be recognized to be successful. This includes different conversion flows, size of a user’s screen, network operator, and operating system of the device. Mobile Conversion Flows With traditional web and desktop affiliate marketing offers usually convert when a successful sale takes place or lead generated. Since a website or landing page displays pretty much the same across different computers, the goal of

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