Month: September 2016

Mobile opt-in in-app advertising is up to eight times more engaging than interstitials

In-app mobile ad platform, MediaBrix, has just released new research which tests user reaction to adverts delivered in two different formats, but using the same creative. In collaboration with neuromarketing research firms True Impact and Neurons Inc, the study found that opt-in advertising in-app with rewarded features are 8x more engaging, with three times the amount of time being spent with a brand. Brand recall was also higher and consumers held a more positive view of a brand compared to interstitial video adverts. Indeed, ad delivery matters and driving emotional moments that are meaningful and add value yield a higher ROI. Ari Brandt, CEO and co-founder of MediaBrix, explains: “We believe mobile is the most powerful advertising medium of our day, but the industry as a whole lacks research

The post Mobile opt-in in-app advertising is up to eight times more engaging than interstitials appeared first on mobyaffiliates.

Read More

MobAds acquires BuzzCity to provide mobile advertising solutions for improved scale

Global advertising network, MobAds, which was founded in 2006 and has since won a series of acclaims including a feature in the HSBC International Track 200 this year, has just acquired publisher ad network BuzzCity as part of an asset deal. The two companies are being combined to offer mobile-first advertising solutions. Together, their scale will be over one billion impressions and 35 million clicks per day. MobAds product portfolio Source: mobads.com The acquisition also strengthens their geographic reach to include South East Asia and South Asia as well as Africa. During the last quarter of 2014, BuzzCity had generated 20.9 billion advertising views in India alone, up from 18.4 billion in Q3. The Indonesian market increased by 54%. Both businesses are focusing on mobile marketing.

The post MobAds acquires BuzzCity to provide mobile advertising solutions for improved scale appeared first on mobyaffiliates.

Read More

Woobi launches new mobile in-game programmatic video SSP

Woobi, the mobile advertising technology firm, which is based in London and Tel Aviv, has just rolled out a new in-game programmatic video Supply Side Platform (SSP), which lets advertisers engage audiences whilst they are playing a game in-app. Being a part of the gaming experience, ultimately creates a more personal connection between brand and consumer. Woobi launches new SSP Source: woobi.com The new in-game SSP taps Woobi’s user interaction patterns and displays ads when consumers are more receptive towards engagement. Native in-game advertising units are also available at scale and marketers can even use their existing campaign management platform. Woobi then delivers viewing and click-through rates. Chaya Soggot, CEO, Woobi, explains: “We are opening a new world of opportunities for brands today. The in-game ecosystem

The post Woobi launches new mobile in-game programmatic video SSP appeared first on mobyaffiliates.

Read More

20 Instagram Apps to Enhance Your Photos and Videos

Does your business use Instagram? Are you looking for apps to help you create unique images and video for your Instagram feed? In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram. Why Instagram Apps? Instagram recently passed 500 million active users. To create […]

This post 20 Instagram Apps to Enhance Your Photos and Videos first appeared on .
– Your Guide to the Social Media Jungle

Read More

Remarketing is on! Google adds cross-device and location targeting features for mobile advertising campaigns

With mobile device usage expanding rapidly, consumers have begun to use their smartphones and tablets to research products online, driving the mCommerce evolution. Advertising has become a vital tool for marketers to cut through the wealth of digital retailers and reach their audience. Now, Google has presented a series of solutions at the Advertising Week’s Time Center Stage. Among the changes, Google revealed changes to its Brand Lift product to allow marketers to view brand metrics such as awareness and purchase intent. Brand Lift has now been extended to include TV campaigns by measuring online video. The company says that YouTube generates almost twice the searches per impression than traditional TV. Google adds TV to Brand Lift Source: adwords.googleblog.com Brand Lift has been around since 2011

The post Remarketing is on! Google adds cross-device and location targeting features for mobile advertising campaigns appeared first on mobyaffiliates.

Read More