Month: September 2016

Facebook wants to speed up the loading times of websites to enhance mobile ad experience

Facebook has announced plans to speed up the time it takes for linked websites to load and limit ads accordingly. If a website loads too slowly, it may not deliver the corresponding advert. Facebook to prefetch websites for faster loading times Source: facebook.com The company said in a blog post that a better mobile experience ultimately drive business and made for increased brand likeness. Abandoning a website whilst making a purchase doesn’t benefit anyone, but it happens all too often due to websites not being optimized for mobile devices. Facebook said: “Our goal is to give people the best ad experience possible on mobile. By considering website performance and a person’s network connection, we can improve that experience and help drive the outcomes advertisers are looking

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MediaWorks strikes deal with Vevo to sell mobile adverts exclusively

  Oaktree Capital-owned broadcaster MediaWorks Investments, has signed an exclusive deal with music video platform Vevo to sell ads for streaming video content potentially reaching 18.7bn views each month. Vevo mobile app Source: vevo.com As part of the deal, Mediaworks becomes the exclusive video sales partner in New Zealand. Indeed, users in the country have been watching over 50m music video streams via Vevo in July via their phones and tablets as well as PCs. However, 60% of Vevo users are now streaming content using their mobile devices, resulting in some 850m hours of content viewed every month. Vevo offers its content through its Youtube Vevo channel and has partnerships with Universal Music Group, Sony Music Entertainment, EMI Music, Hollywood Records, Walt Disney Records, CBS Interactive

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New EU regulation puts a damper on network-level ad blocking

According to EU regulation, ad blockers issued by Internet providers and at network level may be illegal. Mobile operators such as Three and TalkTalk have already begun to block adverts on mobile devices, but EU rules state that providers may only block content to comply with a member state’s laws, manage traffic across their network or for security reasons. Updates to ad blocking regulation Source: alistdaily.com That’s not necessarily the case for Three and Co. as most network level blocking is happening to please consumers and ensure their devices run faster and aren’t eating up too much data, in addition to hashing out deals with exclusive marketers for network-level ads that forgo the blockage at a provider’s discretion. Whilst there seems to be no clear guidance

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Taptica posts record half year results boosted by strong mobile advertising business

Mobile advertising firm Taptica just posted record quarter results that sent shares flying, closing up 19% on Tuesday. Revenue increased 53% to $51.8m during the first half of the year with gross profit doubling to $17.8m – up from $9m the year over. Taptica announces positive revenue results Source: taptica.com The company’s mobile business accounted for 79% of that revenue, up from 51% last year. However, Chief Executive Hagai Tal expects revenues to climb further to account for 90% of its earnings. Taptica ad software lets marketers such as Amazon, Disney and Facebook reach new mobile markets. Hagai Tal told Interactive Investor: “As we went into mobile, we were strong, but focusing on Tier One clients took time. We’ve now proved ourselves and it’s easier to

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Opera Mediaworks announces positive growth during Q2 2016 driven by mobile video

Opera which makes the Opera browser and the parent of mobile advertising firm Opera Mediaworks just announced Q2 2016 financial results. Revenues during the second quarter totaled $114.4m at a 32% growth rate. Opera Mediaworks grows revenue Source: operamediaworks.com Much of that revenue was being driven by Opera Mediaworks’ Instant-Play HD video. During the quarter, video made up $76.8m or 67% of the company’s revenues. That’s a 23% year-on-year growth rate. Will Kassoy, CEO, Opera Mediaworks, told AdExchanger: “We’re seeing publishers moving away from standard banners and looking at video as a more premium, higher-eCPM ad unit to help monetize their apps. They want to do less advertising, but make it worth more and drive more monetization – one video can deliver what 20 banner placements can do.” In addition, Opera

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