Month: August 2016

Facebook tests header bidding – challenges Google

Facebook sources have said that it’s currently testing header bidding. Whilst it may be early days, it seems the feature could be rolled out across Audience Network to advertise across the web and mobile apps. Facebook tests Header Bidding Source: frugalentrepreneur.com Header bidding essentially lets publishers use codes as part of their page’s header to get the best price for their ad inventory. It’s a programmatic technology whereby multiple exchanges can compete for an ad bid to push up ad rates and rank at the front of the ad slot queue on Google. Facebook is likely to be carrying out the tests in preparation to challenge Google on its DoubleClick monopoly. Before header bidding, publishers used Dynamic Allocation – from within Google DoubleClick – that allowed the Google ad

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Why Working with a Top Content Delivery Network Impacts your Revenue

There are many variables to consider in the steps to distributing a product or content, which will lead to generating more sales and consequently more revenue: the speed with which this content is served to the end-user is a defining key point. Kimia mobile performance marketing We live in the society of “right now”, no waiting. To provide this immediacy to users and partners, Kimia has integrated with one of the top CDN companies, to provide faster content delivery. A CDN is a content delivery network that owns pops (points of presence) worldwide, these in turn deliver content based on the geo location of the user. Our CDN partner that worldwide coverage and strategically positioned pops that lead to a swift delivery of images and

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Interview with Dmitry Atamanyuk, CEO of ClickDealer, on the Key Trends in Mobile Advertising

Dmitry Atamanyuk is the CEO of ClickDealer, a Global Performance Marketing Agency. Dmitry has spent more than 8 years in leading positions at fast-growing Internet and Digital marketing companies across Europe and USA. Currently, he’s concentrating his efforts on building long-lasting relationships with businesses, providing them value in the Global Digital Marketing Industry. 1. What are the big trends that you see in the mobile performance advertising space right now? Despite the prevalence of mobile users, most purchases still occur on desktop. That is why many companies practice cross-device advertising. Programmatic buying and real-time bidding (RTB) continue to dominate, as well as mobile advertising supply platforms, which allow ads to be controlled by the advertiser. Personalization is a big trend today. Anything from user location to demographical

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Appodeal Partners with Corona Labs to Streamline Monetization for Developers

We’re incredibly excited to announce our latest partnership with Corona Labs Inc., designed to help developers maximize their revenue and simplify the monetization process. Based in Palo Alto, CA, Corona Labs is the leading mobile software company in the industry. The company’s Corona SDK has been widely recognized for its streamlined workflow and innovative features, which allow developers to build mobile apps for iOS, Android, Windows Phone, and Kindle, desktop apps for Windows and OSX as well as TV apps for  tvOS and Android TV from a single code base. Corona Labs logo Appodeal’s partnership with Corona Labs will provide developers with effortless monetization. There’s no need to worry about including support for multiple ad networks in each app, as Corona Labs’ announcement notes. With

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25 Tools for Social Media Marketers

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Want to simplify your daily social media marketing tasks? Looking for a list of helpful apps and tools? The right apps can make a world of difference in the life of a busy social media marketer. In this article, you’ll discover 25 of the top tools and apps shared on the Social Media Marketing podcast. […]

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– Your Guide to the Social Media Jungle

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