Month: August 2016

9 Google Analytics Tips to Improve Your Marketing

Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts. In this article I’ll share nine tips to help you get more out of Google Analytics. Listen to this article: You can […]

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– Your Guide to the Social Media Jungle

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AppsFlyer provides mobile attribution analytics for Tencent Social Ads platform

  AppsFlyer, the mobile marketing attribution analytics provider, together with Chinese Internet firm, Tencent, announced the availability of AppFlyer’s mobile attribution analytics platform on Tencent Social Ads. Essentially, the addition lets advertisers track how effective their app install campaigns are performing on Tencent’s platform, including WeChat. AppsFlyer drives mobile analytics for Tencent Social Ads Source: appsflyer.com Tencent leads some of the most popular social and mobile apps in China. With Social Ads, advertisers can run app install campaigns via Weixin and Wechat to reach around 800m combined monthly active users and 900m users on messaging app QQ. Canny Lau, Product Manager at Tencent Social Ads, explains: “In today’s increasingly competitive landscape, app marketers need deep insights about the performance of their install campaigns more than ever.

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Ryan Gray, CEO of RevMax Talks Mobile Affiliate Marketing

Ryan Gray is the current Founder & CEO of RevMax Marketing, Inc. Working online since 1998, Ryan has developed seven different successful Internet Start-ups and is considered an expert in mobile media buying. Ryan is also the co-founder behind the iMobiTrax tracking platform and previously the IMGrind Discussion Forum and Revived Media User Acquisition Network. What is RevMax and how are you positioned in the market? — RevMax is a proprietary mobile monetization platform and affiliate network that specializes in working with large-scale media buyers and ad networks. In 2011, we realized the potential of mobile and positioned ourselves as one of the first networks in the industry to actually help train and develop media buyers. We feel by properly educating our publishers, we’re able

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5 Ways to Enhance YouTube Videos for Marketers

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Do you use YouTube for your business? Looking for ways to create more visibility for your videos? YouTube offers a number of helpful features to optimize your videos for more views, subscribers, or conversions. In this article, you’ll discover five ways to improve the performance of your YouTube videos. #1: Add a Watermark to Your […]

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– Your Guide to the Social Media Jungle

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Flipboard partners with Rubicon Project to enable mobile programmatic bidding

  Flipboard has entered a strategic partnership with Rubicon Project, which operates a large ad marketplace, to make its ad inventory available for real-time bidding through the private marketplace. Existing clients can now purchase Flipboard rich mobile ad inventory through automated bidding, whilst brands on Rubicon Project’s exchange can engage with Flipboard’s audience. Flipboard partners with Rubicon Project Source: flipboard.com Indeed, Flipboard has some 90 million monthly active users engaging with content from publishers such as Condé Nast, Hearst, CNN, and News Corp. They’re receptive to brand messages. Rubicon Project clients can tap that source and target a wide range of age groups. Mike McCue, Founder and CEO of Flipboard, says: “Our advertising partners have told us they want to be able to buy our unique

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