Month: July 2016

Reddit Lets Brands Promote User Posts: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Reddit Announces New Ad Offering: Reddit introduced Promoted User Posts, a new ad offering that gives marketers the […]

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– Your Guide to the Social Media Jungle

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SITO Mobile launches mobile video advertising upgrade

SITO Mobile, the mobile engagement platform, has just rolled out an upgrade to its ad services and expanded its location mobile ad targeting and real-time verified walk-in products with the addition of video ad formats. SITO Mobile launches video ad formats Source: sitomobile.com The new video capabilities have been launched to let clients access video targeting and offer visibility for their mobile video campaign effectiveness in real-time. SITO’s mobile targeting and measurement tools are a bonus for mobile video campaigns as they allow for more detailed video metrics. Whilst traditional measurement looks at video viewing time and engagement, SITO’s Real-time VWI also measures client walk-in rate linked to exposure. Ultimately, that means video ad campaigns on mobile devices can be optimised according to which videos are driving the most

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Twitter Analytics: How to Know if Your Twitter Marketing Works

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Do you review your Twitter Analytics? Want to use them to improve your Twitter marketing? Ian Cleary is with us to explore what you can learn from the data provided in Twitter Analytics. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

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– Your Guide to the Social Media Jungle

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Mobile accounts for 64% of social advertising spend, reports Kenshoo

Marketing technology firm Kenshoo has just released some new research that highlights the growth in social ad investment driven by mobile product ads. Spend on social ads grew 47% from last year during Q2 2016. Social ads attracted a 21% higher CPC thanks to high demand and value. Mobile accounted for 64% of social spending with Dynamic Products Ads on Facebook and Instagram as core formats alongside video. Social versus search spend on smartphones and tablets Source: kenshoo.com Mobile search ad and Product Listing Ad budgets climbed 63% and 71% respectively, with overall search ad spend rising 10% year-on-year. This shows a clear trend of paid search having evolved beyond desktop to reach mobile. Having analysed 550bn impressions, 11bn clicks and $6bn in ad spending through

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