Month: June 2016

Rubicon Project helps launch Japan’s first premium publisher co-operative

Japan’s first premium publisher co-operative, DELTA Publisher Alliance, has just launched with the help of ad marketplace Rubicon Project as a programmatic partner for its digital ad inventory. The alliance will launch with three Japanese publishers – Succor King, J-CAST News and AUTO SPORT. Combined they have a monthly reach of over 16m unique visitors and reach 114m page views a month. AUTO SPORT is part of the DELTA Publisher Alliance Source: as-web.jp For publishers, the co-operative means that their entire mobile, app and desktop inventory will now be available for advertisers through Rubicon Project’s platform to cater to demand from thousands of marketers globally. Tomoyuki Ikeda, Managing Director for Japan, Rubicon Project, says: “Co-operatives are a proven way for publishers to aggregate their inventory and compete effectively in

The post Rubicon Project helps launch Japan’s first premium publisher co-operative appeared first on mobyaffiliates.

Read More

AppLovin appoints PR firm Dimoso to help enhance profile across Europe

AppLovin, the mobile marketing platform, just appointed UK mobile tech PR firm Dimoso to help push its profile across national and trade press in the country. The move is part of AppLovin’s strategy to grow its profile and provide more brands with its real-time data signaling technology. AppLovin provides a range of mobile advertising options   Source: applovin.com Katie Jansen, CMO, AppLovin, says: “Dimoso’s credibility, industry track record of success helping companies like Flurry, Tune, Gram Games and Hailo expand globally and its entrepreneurial spirit makes it the perfect partner to communicate the success our customers have achieved via our platform. We look forward to working with the Dimoso team to showcase our work within key sectors and show the industry the breadth of capabilities our platform

The post AppLovin appoints PR firm Dimoso to help enhance profile across Europe appeared first on mobyaffiliates.

Read More