Month: June 2016

Pinterest lets users search for products with their smartphone cameras – addition to benefit retailers and advertisers

Pinterest has launched a new feature that lets users search and find products using their smartphone cameras. Pinterest adds automatic object detection feature Source: pinterest.com It’s a pretty simple process: users who spot something they make like to buy or want to check out further, launch their Pinterest app and tap the visual search button whilst pointing their camera at the item. This initiates a visual search to find the item or recommend similar products. In addition, Pinterest has also incorporated similar item recommendations when users open up an image. The tool gives the company a real edge and Pinterest hasn’t been shy to speak about it. In a blog post, the company says: Visual search is one of the many fields transformed in recent

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AdMaxim launches new mobile-first programmatic native ad platform

AdMaxim, the mobile ad tech provider, has just rolled out a new mobile-first programmatic native ad platform called native.ly. With consumers turning to native ads 52% more often than banner ads, AdMaxim believes the native ad landscape is set to expand rapidly. Indeed, the native ad market is predicted to reach £10.3bn in Europe by 2020, representing a 156% growth. Native.ly provides native mobile advertising solutions Source: native.ly Native.ly is based on AdMaxim technology and includes targeting features across campaigns. It utilises audience segmentation, device and connection targeting as well as location, live data, dynamic creative optimisation and private marketplace deals. According to research native advertising has proven a 18% higher lift in purchase intent and 9% lift for brand affinity compared to banners. Brand favourability was

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MRC launches new guidelines for measuring mobile viewable ad impressions

The Media Rating Council (MRC) has officially issued its final version of the Mobile Viewable Advertising Impression Measurement Guidelines which provides guidance on measuring viewable impressions across mobile web and in-app environments. The MRC says that following the initial announcement in April, the draft has been receiving input during a 30-day public commenting period. MRC issues final draft of viewability guidance for mobile web and app Source: affordablewebdesign.com The update includes parameters for measuring viewable impressions across mobile, but also desktop devices. This is part of the first principle of Making Measurement Make Sense’s (3MS) five principles of digital measurement. George Ivie, CEO and Executive Director, MRC, explains: “Mobile viewability is the latest critical step in creating parity between traditional and digital media measurement, laying the foundation for cross-channel, cross-platform

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MOBIDEA – The Ultimate Guide to Earn Big! (VIDEO)

MOBIDEA has an amazing technology that allows Affiliate Marketers to boost their mobile revenues. That’s why it’s important to get to know all the platform’s undiscovered tips and functionalities as soon as possible. Whether you define yourself as a long-term expert, part-time user or simply a newbie, this video is for you. How to use Mobidea platform guide You can either check the Tutorial video or read the written article to get to know the main sections and tools you can find while making it rain on Mobidea! To get to know more about MOBIDEA’s platform, contact the experts by sending an e-mail to support@mobidea.com

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Colin JG Miles VP, Global Sales & Marketing at minimob Talks App Marketing

Vice President, Global Sales & Marketing, and General Manager, APAC for Minimob Ltd. Colin is a long-standing mobile media entrepreneur in Asia, and presently leads the APAC regional App-related business unit for Minimob Ltd a mobile advertising and performance-marketing powerhouse with offices across 24 cities. With a 15-year career spanning all things Mobile, he has presented at many international conferences, including the Mobile World Congress (Barcelona), RBC Capital Markets Technology, Internet, Media and Telecommunications (New York); the Social Media World Forum (SMWF) Singapore, the MEF Global Forum (San Francisco) – and also at GMIC (Beijing). What is minimob and how are you positioned in the market? Well, thanks for asking, this is one of my favorite questions of course! I would say minimob (with a small m)

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