Month: June 2016

Appodeal Ad Formats: Form and Function at Your Fingertips

8 billion. That’s how many times smartphones are checked in the United States every single day. The majority of that time, media time in particular, is spent using mobile apps. The potential for publishers to monetize their audience is certainly huge, but there’s one element that can not be overlooked during the process: ad format. The right ad format allows you to meet the needs and interests of your audience; it can be aligned to your budget, brand, and objectives. The format you choose affects the form and function of your ads, and ultimately, your results. Mobile ad formats To stay competitive in today’s mobile market and keep user experience at the forefront, you’ll need access to a wide variety of formats. At Appodeal, you’ll find engaging native

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Kiki Henrichs, Sales Manager at Avazu on Adding Video to Their mDSP and Expanding to the UK

Kiki Henrichs studied Communication and became Master of Law before she began in advertising as a strategic media buyer for a Dutch media agency. She recently joined multinational Avazu Inc. as EU/USA sales manager for their Mobile DSP. Hi Kiki, since we last spoke what have you been up to at Avazu Europe? Yes, it’s been almost a year since we last spoke! I’ve been managing the global mDSP activities for our EU / US / LATAM offices. So, on the one hand connecting with potential clients, but also working closely with our existing clients to enhance our system and optimize it for all their needs. We always encourage clients to tell us what they need from the platform, we can basically built any feature

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How 10 Years of Innovation In Mobile Marketing Look Like

Kimia has just hit 10 years in mobile marketing. In any other industry, 10 years might be a good starting point for a company, in mobile performance marketing, a fast pace market, 10 years of generating top revenue, is an achievement, based solely on hard work and efficiency. We currently generate 100 million clicks per day, that’s 1% of the planet’s population. Every day. With these clicks, we achieve 6 millions CPA events per month, that’s the equivalent of the trade transactions on the New York Stock Exchange (NYSE), every month. We handle a minimum of 60.000 users per minute, meaning, we fill the Yankee stadium every minute. Kimia’s 10th anniversary celebration KPIs like these aren’t reached just due to our high-class technology and a

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3 Ways to Use Live Video for Small Businesses

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Do you want to generate more interest for your business? Wondering if live video can help? Every day, businesses are using live video to connect with their customers in a uniquely personal way. In this article, you’ll discover three ways small business owners are using live video to market their products and services. Why Live […]

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– Your Guide to the Social Media Jungle

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IAB issues guidance on how to save the mobile advertising experience

The Internet Advertising Bureau UK (IAB) today released new research that highlights the rise in mobile ad blocking. According to the study, conducted by Differentology, one in ten UK mobile users are now blocking ads on their devices. 1 in 10 UK mobile users are now blocking ads Source: gigaom.com Millennials now account for 63% of those blocking ads on mobiles. That’s despite the fact that four in five consumers acknowledge adverts to fund the free internet. The research further advises marketers to produce ads which resonate with mobile users including online surveys, consumer diaries and in-depth interviews. IAB advocates for more consumer control in choosing the ads they wish to see. Mike Reynolds, Mobile and Video Manager, IAB UK, says: “Getting mobile ads right is

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