Month: June 2016

Ryan Gao, VP, Sales & Marketing of Offerslook Talks Superior Ad Technology Solution

Ryan Gao, VP, Sales & Marketing of Offerslook. Before Offerslook, he was head of commercial product marketing at International Business Unit, Alibaba Mobile Business Group. He talked about how superior tracking technology drives better monetization capabilities for mobile ad networks. What is Offeslook and how are you positioned in the market? Offerslook is a SaaS platform for performance marketers to build and manage affiliate networks. With Offerslook, marketers are enabled to customize with their brand, run campaigns, manage publishers, generate invoices and so on. We aim to make affiliate network management smarter, and invest into innovations like fraud prevention. What types of clients do you work with? Currently we serve only one type of client – affiliate networks at all sizes. We’re now serving 200+ affiliate networks,

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5 Free Ways to Build Your Personal Brand on LinkedIn

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Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help? LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with. In this article, you’ll discover five free ways to help you build a personal brand on LinkedIn. #1: Optimize […]

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– Your Guide to the Social Media Jungle

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Tipalti to help automate ironSource’s global supplier payment processes

  ironSource is having a busy week. Following the rebranding of its merger with Supersonic into one unified company name ironSource, it has also chosen payments automation platform, Tipalti, to help automate its global supplier payment processes. Tipalti provides automated payment solutions Source: tipalti.com ironSource has tens of thousands of supply partners, including app developers, mobile carriers and device markers for whom it manages an operational network. However, paying its partners can be challenging given the differences in local currency. Before adding Tipalti features, ironSource finance teams were dealing with issues related to onboarding of new partners, collecting tax IDs and reporting on payment reconciliation. Tipalti offers a robust monetization solution that automates global payments to partners and provides dedicated resources and growth-related initiatives as

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Supersonic merges into ironSource to provide unified app advertising solution

Having merged with mobile advertising firm Supersonic in September 2015, app monetization company ironSource today announced the unification of the two companies, which, from now on, will be known as ironSource. Gil Shoham, former CEO of Supersonic, joins the newly merged company as CRO. ironSource provides rewarded video ads for app developers Source: ironsource.com ironSource says that the rebrand is in line with the merging and integration of each company’s products to create one single end-to-end solution for developers that combines app monetization features with marketing and monitoring. Whilst Supersonic launched a diverse range of product lines over the year, it’s perhaps become all a bit too messy with sub-brands taking away focus from the ironSource brand. Omer Kaplan, CMO and Co-Founder, Supersonic, adds: “The goal

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Newzoo partners with Pushwoosh to increase mobile analytics services

Mobile intelligence and analytics firm Newzoo has partnered with mobile push notification services provider Pushwoosh to provide intelligence on mobile use across 200 countries. Pushwoosh already delivers 10bn notifications a month across 1.2bn smartphone and tablet devices. As part of Newzoo’s Global Mobile Intelligence portfolio of service, the company can offer additional analytics services to its marketing clients. Pushwoosh provides mobile push notification services Source: pushwoosh.com Max Konev, CEO, Pushwoosh, says: “We are really excited to start working with Newzoo following months of joint discussions and big data crunching. Its expertise in market intelligence makes Newzoo the perfect partner to help us bring the vast amount of data we have to third parties.” The agreement between the two companies is similar to one that Newzoo entered into with TalkingData, the

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