Month: May 2016

Facebook Branded Content: What Marketers Need to Know

kh-facebook-branded-content-560

Looking for ways to partner with influencers on Facebook? Have you heard of branded content on Facebook? Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor. In this post you’ll discover how Facebook’s Branded Content feature works for publishers and marketers. Who Can […]

This post Facebook Branded Content: What Marketers Need to Know first appeared on .
– Your Guide to the Social Media Jungle

Read More

How to Create Social Media Contests That Convert

cr-social-media-contest-560

Looking for ways to improve your social media contests? Want to know what works for other businesses? Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and significantly boost conversions. In this article you’ll discover how three businesses ran successful […]

This post How to Create Social Media Contests That Convert first appeared on .
– Your Guide to the Social Media Jungle

Read More

Mobile drives ad internet growth, according to latest UK Ad Expenditure report from Warc and Advertising Association

According to the latest report from Warc and the Advertising Association, UK ad expenditure rose 7.5% to £20.1bn. Internet ad spend increased 17.3% to £8.6bn, with mobile driving 78% of that growth, rising 61.1% to £2.6bn. The report also predicts that total online advertising will rise 11.5%, while mobile ad spend is likely to climb 36.8% during 2016. For 2017, the report foresees an even smaller mobile ad change of 23.3%, most likely due to the saturation of the market. Mobile ad spend drives Internet ad spend growth this year Source: expenditurereport.warc.com The UK ranked third globally in terms of Internet advertising, following the US and China. Tim Lefroy, Chief Executive, Advertising Association, explains: “The UK is the fastest growing major advertising market in Europe, and its most successful exporter. It’s a tribute

The post Mobile drives ad internet growth, according to latest UK Ad Expenditure report from Warc and Advertising Association appeared first on mobyaffiliates.

Read More

Pandora total revenue increases 29% during Q1 2016

Internet radio app Pandora has announced financial results for Q1 2016. Total revenue grew 29% to $297m the year over. Advertising revenue increased 23% to $220m, whilst subscriptions were responsible for $55m. Ads generated $220m in revenue for Pandora Source: pandora.com According to the company press release, listening hours increased 4% to 5.52bn for Q1 2016, compared to 5.3bn the year before. By the end of the first quarter, Pandora had 79.4m active listeners, just a fraction more than the year before (79.2m). Tim Westergren, Founder and CEO, Pandora, says: “This was a really strong start to the year, and I see clear signs of momentum across our business. Our team is rapidly bringing Pandora’s audacious strategy to life, fundamentally changing how listeners discover and enjoy music while

The post Pandora total revenue increases 29% during Q1 2016 appeared first on mobyaffiliates.

Read More

Mobile advertising accounts for 88% of Twitter Q1 2016 ad revenue

Twitter recently released its Q1 2016 earnings statement which shows that the company gained five million monthly active users during the first three months of the year. It announced 310m MAUs, up from 305m in Q4 2015. Twitter announces user growth Source: investor.twitterinc.com In addition, the social media site announced a total revenue of $595m – a 36% increase from the previous quarter. The majority of that revenue can be attributed to advertising, generating $531m, up 39% the year over. Ad revenue responsible for quarter growth Source: investor.twitterinc.com Mobile advertising revenue represented 88% of total advertising revenue with mobile users now accounting for 83% of the group’s user base. Whilst the results are positive, they still fell short of analyst expectations and stocks dropped almost 10% in after-hours trading. Twitter has been

The post Mobile advertising accounts for 88% of Twitter Q1 2016 ad revenue appeared first on mobyaffiliates.

Read More