Month: May 2016

Adtile rolls out new immersive mobile video advertising technology that lets user navigate through space

Engaging consumers through video ads and fully immersing them as part of the experience is one of the core objectives of many mobile video marketers. Now, Adtile Technologies, the motion-sensing technology creator, has rolled out Adtile 360 which provides video ads that allow users to view a virtual space using their mobile devices as windows into a virtual world and navigating through the space. Adtile rolls out 360 video ads Source: adtile.me The company which also makes moveable ads possible as part of its Motion Ads product, says that Adtile 360 works in a similar way: users can move their smartphones to navigate a virtual space just like they would on Motion Ads. Rotating a device, pitching or tilting it all results in a smooth and seamless

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Marin Software and Boost Media partner to help advertisers migrate their ads to Expanded Text Ads format

Marin Software, the cross-channel, cross-device enterprise marketing software provider, has partnered with Boost Media, the digital ad marketplace, to roll out a solution which lets marketers migrate their ads to Google’s new Expanded Text Ads format. Marin Software and Boost Media partner Source: support.google.com Advertisers who are wishing to make the transition from legacy text ad to Expanded Text Ad can use the service now, whilst those who are moving in early are expected to reap the biggest rewards. Marin Software noted that the new ad format increased click-through rates by over 50% during early testing. Google launched Expanded Text Ads at the annual Performance Summit in favour of a more mobile-optimised approach and away from desktop-optimised ad formats. The new format lets clients add longer headlines

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Instagram Algorithm: How Marketers Should Alter Their Strategy

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Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes? Sue B. Zimmerman joins us to explore the latest Instagram updates. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […]

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– Your Guide to the Social Media Jungle

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Tapjoy and ironSource partner to provide better app monetisation integration

     Tapjoy, the mobile monetisation platform, has partnered with app discovery platform ironSource to combine Tapjoy user level segmentation and predictive analytics with ironSource’s video mediation solution. That combination aims to help mobile app developers create a smooth user experience whilst monetising their ads. Tapjoy and ironSource combine capabilities for smoother end user ad experience Source: ironsrc.com The partnership also means that ironSource video ad mediation developers get to tap Tapjoy’s premium brand advertisers. Social casino games provider, GSN Games, is one of the first to test ride the new offering and commented on the opportunity to access video ad experiences that include a reward for consumers. Steve Wadsworth, CEO, Tapjoy, says: “Today’s freemium app developers require a sophisticated, data-centric approach to monetization. The combination of

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Amobee rolls out new mobile ad product for better consumer engagement

Marketing technology firm, Amobee, recently added some new solutions to its mobile products to drive consumer engagement with ads and help advertisers increase their brand lift. Amobee Impact is the result of that expansion and now features full sensory ad formats that are driven by features. Amobee launches Impact Source: amobee.com In addition to its mobile-first tech stack ad solution, Amobee also offers in-house creative development services. Clients who have already tested the new solutions include Lexus, PayPal and Red Bull. Lexus says it increased its click-through rate by 76% when compared to Celtra automotive benchmarks with Amobee Brand Intelligence activated 3D creative. The campaign helped drive audience engagement and ultimately traffic to Lexus.com. MaryJane Kroll, Media Manager, Lexus, says: “Lexus’ partnership with Amobee allowed us to engage

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