Month: April 2016

Snapchat Delivers 10 Billion Video Views Daily: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Now Serves 10 Billion Daily Video Views: “Now users are watching 10 billion videos a day on […]

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– Your Guide to the Social Media Jungle

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Paid App Store Ranking

App store ranking, whether it be in the Google Play Store, App Store, or Windows Marketplace, is hugely important to the success of any mobile application. With upwards of 63% of all apps being discovered organically through app store search, improving your position by just one or two spots can mark a huge difference in your download numbers. The ranking algorithms used by each store are highly guarded, although it is generally accepted they base rankings on similar factors. Most started out as organic-only systems, however, there is a trend towards paid search that started in the summer of 2015. That’s when Google launched a search ad feature for the Google Play store, allowing app marketers display paid app ads directly in Google Play search.

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UK consumers are now spending more time on smartphones driving strong mobile ad spending

eMarketer just released new research that finds UK adults are now spending an extra 25 minutes a day consuming digital content on their devices, compared to 2015. In 2016, UK consumers are predicted to spend an average 9:47 hours on media devices. Mobile devices make up 2:40 hours of that share. Consumption levels are expected to rise to 3:11 hours on mobile by 2018 and 10:16 hours for all digital media. UK consumers spend an average 2:40 hours per day using mobile devices Source: emarketer.com Digital media, this year, makes up half of total media consumption in the UK, driven by strong smartphone usage. 62.3% of consumers are using their smartphones in 2016. Smartphone time will be gaining 18.3%, driving the overall digital growth rate of

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Google AMP: What Bloggers Need to Know

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Have you heard of Google AMP? Want to know how it will impact your blog? To discover more about Google AMP and the future of blogging, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […]

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– Your Guide to the Social Media Jungle

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YouTube rolls out Bumper Ads for mobile devices

YouTube has just rolled out a new six-second ad format aimed at mobile devices – Bumper Ads. Atlantic Records and Audi testing Bumper Ads Source: mobilemarketingmagazine.com According to research, half of 18-49 year-olds use their mobile devices to watch video, because they offer ease of control, personalisation as well as convenience. The new format is being sold through AdWords auctions on a CPM basis. Bumper Ads appear in-stream, but cannot be skipped by viewers and hence are better good for driving reach and frequency on mobile. Bumper Ads are a more “snackable” video format. YouTube says the format works best when combined with TrueView and Google Preferred campaign. According to the AdWords blog post, Bumper Ads drove “strong lift in upper funnel metrics like recall,

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