Month: March 2016

4 Tips to Improve Your YouTube Marketing

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Are you marketing on YouTube? Could you use some new ideas to improve your YouTube results? Perhaps you should reconsider your YouTube approach. In this article you’ll discover four tips to make your YouTube marketing more effective. #1: Pique Curiosity With Unconventional Video People aren’t going to click on your video to see a boring infomercial. […]

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– Your Guide to the Social Media Jungle

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MeetMe reports strong annual growth of mobile revenue

MeetMe, Inc., the social discovery network, reported strong financial results for 2015, with total revenue up 27%. Mobile revenue jumped 84% year-on-year to $45.3m and represented 80% of total revenue, up from 55% in 2014. Fourth quarter 2015 mobile revenue was even higher, up 126% to $17.2m. MeetMe 2015 revenues Source: meetmecorp.com Geoff Cook, Chief Executive Officer, MeetMe, said: “We believe our record revenue, adjusted EBITDA and net income reflect the increasing value of our audience to mobile advertisers and the continued growth in mobile engagement by our users. We saw record engagement in the fourth quarter and experienced tremendous growth in chats this past year, reaching a new milestone of 30 million user-to-user chats in a single day at the end of the year. In the fourth quarter, our

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Light Reaction announces Bob Walczak as new CEO

Light Reaction, the programmatic performance ad business, part of ad platform Xaxis, has named Bob Walczak as new CEO. He’ll be overseeing the extensions of Light Reaction’s products, tech capabilities, geographic footprint as well as client roster. Light Reaction serves over 400 clients across 26 markets in the US, Europe, Asia as well as Middle East. Current General Manager, Paul Dolan, continues to resume a strategic advisory role. Light Reaction helps build optimised ads Source: lightreaction.com Walczak most recently held the position of General Manager at IPONWEB’s BidSwitch, where he grew the business 500% and doubled its business client base within 12 months. Prior to that, he was Manager and VP at PubMatic where he built the company’s mobile and emerging media business from inception to over 25% of the

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