Month: March 2016

How to Maximize Your Content Exposure on LinkedIn

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Are you taking advantage of all of LinkedIn’s content marketing features? Do you know what types of content work best on LinkedIn? With a few tweaks to what you post on LinkedIn, you can build brand awareness, generate leads, and drive more revenue. In this article you’ll discover how to maximize your LinkedIn content exposure. […]

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– Your Guide to the Social Media Jungle

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MediaBrix hires Josiah Klebaner to bolster mobile product strategy

MediaBrix, which serves emotional brand connections to engage mobile users, today announced the hire of Josiah Klebaner as Senior Vice President of Product. He joins MediaBrix from eBay and American Express where he focused on product strategy. Josiah Klebaner announced as new Senior VP of Product at MediaBrix Source: mediabrix.com Following the announcement of MediaBrix’s expansion into Canada, he’ll be delivering product strategy, innovation as well as execution streamlining. At eBay, Klebaner served as Director of Mobile and Integrated Products and defined the company’s mobile strategy for third-party eCommerce partners. Prior to eBay, he led the team behind American Express’ mobile devices apps, driving a yearly growth of 67% in installs and 52% in MAUs. Glen Sussman, Chief Operating Officer of MediaBrix, says: “Josiah’s extensive

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AdTheorent partners with Placed to identify mobile consumers who are most likely to visit retail locations

AdTheorent, the data-driven predictive tech solution for digital advertisers, just announced enhanced integration with ad to in-store attribution Placed. The partnership means that AdTheorent will be able to utilise Placed Optimisation for programmatic in-flight optimisation, thus giving AdTheorent clients access to predictive models to identify consumers who are more likely to visit a retail location. Ultimately, advertisers will be able to increase their in-store visits at a lower “cost per store visit”. Placed enables programmatic in-flight optimisation for AdTheorent clients Source: placed.com Essentially, AdTheorent receives data on consumer offline behaviour from Placed. It then creates a predictive model, which can be used to optimised campaigns based on demographics, psychographic, geographic and creative type variables. The machine learning platform ranks audiences by highest likeliness to visit a location. Josh Walsh, Co-Founder,

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App Marketing Agencies 2016 Landscape

  From big international agencies to boutique marketing firms, we’ve gathered together the facts and created a ‘landscape’ of the top app marketing agencies for 2016. Each of the companies listed has something different to offer and you can find more app marketing agencies in our app marketing directory. Our App Marketing Agencies 2016 PDF Guide is available to download here, and we have also created a detailed blogpost that includes insights into all the agencies covered in this landscape version.

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3 Powerful Ingredients for an App Launch: ASO, PR and Incentive Traffic

App developers often postpone marketing strategy development till the very last minute, once the app has already been submitted to the App Store. They are too busy with developing the product, fixing bugs, and following various app store guidelines. Additionally, marketing strategy requires expertise, which most developers don’t have and many can’t afford in-house marketing specialists or agency services. After helping hundreds of developers launch mobile apps successfully, AppBooster shares optimal strategies that will get your app discovered even when your budget and time are limited. App Store Optimization You probably have heard about ASO and how important it is for app promotion. This is not because ASO is some magic pill that will bring organic traffic. It became a buzzword because it proved to

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