Month: March 2016

How to Get Your Apps to Top 100 in Android App Market

Emad Malik is Business Development Manager of AppSuch.com and has helped many App Developers get their apps noticed. With a strong business background and more than 3 years experience in the mobile app industry, he is the man to help you get clients’ apps ranked in the App Store. There are thousands of apps being submitted every day to the Android App Market, and not all of them will make the cut. If they do, there is no guarantee that consumers will immediately hear about them. Having your app on the Android Market’s top 100 can do wonders for your app’s publicity and downloads. Besides having a quality app, how can you get your app placed in Android’s top 100? Google Play app marketplace Start Spreading the Word

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Facebook announces Native Partner Program for mobile mediation partners

Facebook Audience Network just recently announced a new Native Partner Program for mobile mediation platforms which can now be integrated with its mobile ad network. Launch partners include Fyber, Opera Mediaworks as well as MoPub, the Twitter-owned mobile ad server. This enables mobile app marketers to utilise Facebook native ad formats through an approved partner. Facebook announces Native Partner Program Source: facebook.com Kate Herbert, Sr. Director, MoPub Platform and Exchange Services, says: “As the pioneering full stack platform for native ads, we know publishers are eager to monetize with native formats. We’re excited to partner with the Facebook Audience Network to jointly improve the native ads ecosystem.” In a blog post, Facebook said that mobile app publishers have seen success with their native ads with over 83%

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Integral Ad Science launches pre-bid targeting segment to ensure mobile in-app brand safety

Integral Ad Science, a tech company that is focused on ensuring safe digital media quality for its clients, just rolled out a pre-bid targeting segment for mobile in-app brand safety. The solution determines in-app content categories as well as brand risk of an app. Ad tech partner AppNexus now offers these segments as part of its platform. Integral Ad Science launches pre-bid targeting for mobile in-app safety Source: integralads.com The rise of in-app ad spending has led to marketers seeking solutions which level their ads’ risks more effectively. Apps cannot be crawled like websites, but Integral uses new techniques to rank apps and assign them to its industry standard brand safety content categories. This ensures brand safety and media quality for in-app mobile ads. Scott Knoll, CEO, Integral Ad

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Eyeota partners with Rocket Fuel to power more precise mobile audience targeting

  Local audience data provider Eyeota and Rocket Fuel, the programmatic marketing platform, have announced a global partnership which will enable Rocket Fuel Programmatic Marketing Platform clients to access Eyeota data to target specific audiences. Eyeota and Rocket Fuel partner to target specific audiences Source: eyeota.com David Nelson, VP Product & Operations, EMEA, Rocket Fuel, says: “We are really excited about our new partnership with Eyeota. More and more marketers are focusing on programmatic marketing for their brand campaigns. Enhancing our moment scoring by the addition of further qualified data enables Rocket Fuel to better meet our clients’ needs, which is why Eyeota is intrinsically linked to our strategy.” Rocket Fuel provides a SaaS Data Management Platform and Demand Side Platform for agencies to optimise the performance, awareness

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Corona Labs announces new monetisation partnerships

Corona Labs , the app development platform owned by mobile rewards platform Perk.com, has announced a new monetisation partnership with five industry leading monetisation platforms, including AdBuddiz, InMobi, MediaBrix, RevMob as well as Vungle. Corona Labs enables developers worldwide to create apps fast Source: coronalabs.com Sameer Sondhi, VP & GM Business Development, InMobi, says: “We are excited to partner with Corona Labs to increase monetization in the mobile gaming and non-gaming space for publishers. This partnership will focus on high performing mobile ad units such as video and native, display banner ads monetization and will utilize InMobi’s global reach to further serve the Corona Labs publisher base.” Corona Labs clients get to access AdBuddiz, InMobi, MediaBrix, RevMob, and Vungle plugins from within the Corona Marketplace. It requires a few

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