Month: March 2016

The User Acquisition Playground, What To Look Out For

Ami Solow come with 9+ years of mobile experience, and has been part of the Somoto family for more than 4 years. He currently heads up and oversees all aspects of the Tabatoo Mobile Division. As mobile continues its dominance in 2016, we are seeing an ever growing increase the risk of fraud. High-quality users have a price tag that often reaches $5 $10, or $20 per user. This creates fruitful ground for scammers who look to take advantage of any company hoping to rank on the Google Play store or the App Store. Imagine wasting your budget on bots and installs generated by shops of cheap overseas labor to inflate your numbers artificially. To successfully execute your strategic road map you need reliable & honest

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Crisp partners with Retail Solutions to help mobile retail marketers measure their mobile campaigns on in-store sales

   Mobile shopper activation firm, Crisp, and retail analytics provider Retail Solutions, have partnered up to enable Crisp to add Ansa to its mobile ad platform, Crisp MoCA. This means that clients can now target, optimise and measure their mobile shopper and retail marketing campaigns. Ansa is a digital brand by Retail Solutions, which automatically measures the impact of digital campaigns on store sales. Crisp installs Ansa for more effective mobile retail marketing targeting Source: crispmedia.com Jason Young, CEO, Crisp, says: “Our end-to-end mobile platform is designed specifically to activate shoppers to purchasing experiences, both in store and online. Mobile’s rapid growth in shopper influence requires a robust suite of premium targeting, KPI optimization, and measurement capabilities. We couldn’t be more excited to partner with Ansa to bring new value for

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HookLogic rolls out new native ad units for mCommerce mobile sites and apps

Performance marketer, HookLogic, just expanded its native ad units on mobile sites and apps of eCommerce players including Macy’s, Target, Peapod, Sears, Staples, Walmart and Toys ‘R Us. The expansion comes on the back of HookLogic partnerships with online travel agencies. HookLogic adds mobile native ad units Source: hooklogic.com HookLogic utilises real-time consumer data to serve its product ads to ensure they are relevant. When a user clicks on an ad, s/he is taken directly to the retailers’ website, making for a smoother shopping experience whilst increasing product page traffic and ultimately sales. Consumers can scroll through ads in-app. Units take up between 20%-40% of the screen in view. HookLogic says that throughout the holiday season, eCommerce traffic at 7am EST on Thanksgiving was highest at 71%

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How to Build a Peer Network to Increase Your Social Reach

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Does the content you share get the reach it needs? Want to learn how to get your content seen by more people? A network of social advocates will help you amplify the reach of the content you share. In this article you’ll discover how to build a network of peers and fans that will help […]

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– Your Guide to the Social Media Jungle

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