Month: February 2016

Fyber launches Open Mediation programme to connect app developers with ad network partners

Mobile ad tech provider, Fyber, recently announced the launch of its Fyber Open Mediation programme aimed at empowering developers to work directly with ad network partners. Launching with partner Tapjoy, Fyber says other Open Mediation partners, including NativeX and Loopme are joining shortly. Fyber launches Open Mediation programme Source: fyber.com Paul Longhenry, SVP of Strategy and Business Development, Tapjoy, says: “We’re pleased to announce our partnership with Fyber and to be a lead participant in their Open Mediation program. The integration process was transparent and reliable, allowing us to quickly equip mobile app developers with the powerful combination of Fyber mediation and Tapjoy’s rewarded video and marketing automation services.” The programme aims to help publishers find the right demand partners – those with quality inventory and reliable technology – to help them

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Google has rolled out Accelerated Mobile Pages this week

Google, this week, has begun to highlight Accelerated Mobile Pages (AMP) in its search results. The company founded AMP last year in an effort to help speed up web page load times on mobile devices. Over the last four months, it successfully added publishers and other companies to take part and join the mission. Now, AMP has been officially released. In effect, that means when you search for a topic on Google using a mobile device, AMP pages will appear across the top stories and load up to four times faster than other content, using 10x less data. Google AMP load 4x faster Source: amphtml.wordpress.com Due to the open-source nature of the project, publishers can easily integrate it. WordPress.com, which Mobyaffiliates is published on, also stated support

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Instagram now reaches 200,000 mobile advertisers

Instagram, the popular imaging site owned by Facebook, this week said it had reached over 200,000 advertisers. The company opened up its advertising business to marketers of all sizes in September 2015. Since then, it has been busy ramping up its features, such as 30-second video ads and offering additional image options. Instagram attracts 200,000 advertisers Source: business.instagram.com By comparison, the total number of advertisers on Twitter during Q4 2015 reached 130,000. Facebook has a total of 2.5m active marketers and generated ad sales totaling $5.8bn during the last quarter of 2015. The company didn’t disclose how much of it came from Instagram ads. eMarketer estimates suggest the app generated $0.6m in mobile ad revenues during 2015. Much of Instagram’s growth can be attributed to international expansion with 75%

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Yeahmobi Listed On NEEQ Stock Market

  Yeahmobi was founded in 2011. It is one of the world’s leading mobile performance marketing companies, with service ranging from Performance Network, Social, Search, Display, to Offline. The company specializes on targeted user acquisition and monetization services for mobile apps, through its proprietary SDK and API feeds. With offices in China, US, Japan and Germany, it has over 400 employees worldwide. Yeahmobi is a premier partner of Google, and has strategic relationships with market-specific social networks like VK in Russia and others. Yeahmobi, a leading mobile performance marketing company, has announced that it has merged with traditional equipment manufacturing company Gaoman Zhonggong and founded a new company – Yidian Tianxia Internet Technology Co. Ltd. After the merger, the new company issued private placement on

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How to Solve Your Android App Piracy Problem in 5 Minutes

Pirates are costing you serious cash. It’s time to put them to work. Developers have long known that Android has a piracy problem, but it was never clear just how widespread the problem was until Ustwogames, the creators of the immensely popular Monument Valley game, tweeted this: Interesting fact: Only 5% of Monument Valley installs on Android are paid for. 40% on iOS. There’s a sneak peak of data! Commence the Freakout The web promptly exploded in response, with Business Insider detailing the issue:  “Ustwo Games, the developer behind the wildly popular mobile game ‘Monument Valley’, revealed in a series of tweets that only 5% of all Android installs of its game were paid for. Five percent. Comparatively, the developer said 40% of Monument Valley

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