Month: February 2016

Mobile consumption and advertising on the rise in South Africa

   According to a new poll among 5,000 respondents on the IAB SA publisher network in collaboration with media sales agency, The Spacestation, mobile devices have become an integral part of many peoples’ lives, indicating a need for marketers to increase and vary a campaign’s reach. The survey questioned mobile usage as well as emotional attachment to devices, spending and purchasing behaviours, internet usage, expertise as well as ad effectiveness. Over 78% of consumers now use their mobile devices whilst they’re alone, relaxing at home or in bed, waiting for someone or watching TV. 75% admitted to feeling disconnected from the world without their devices. This shows that mobile is the most intimate form of media, proving a significant emotional attachment. Mobile device usage throughout the

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Paid search on mobile continues to grow, finds Adobe Digital Index

In 2015, overall paid search growth was down 75%, according to Adobe Digital Index‘s (ADI) Q4 2015 Digital Advertising Report. Europe experienced the largest dip with search slowing by 5%, compared to a 3% decrease in North America. Paid search spend growth has been declining Source: cmo.com However, it’s not all bad news, as marketers are shifting their focus to mobile search instead. ADI found that mobile paid search generated more spend than ever before, increasing traffic. Paid search on mobile devices is now 37%, an increase of 23% from the previous year. Mobile browsing now accounts for 41% of all site visits and advertisers have been eager to jump on the trend, realising that mobile content consumption is increasing whilst CPC on mobile is less than on desktop.

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