Month: February 2016

Facebook Launches Canvas: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Launches Canvas: Facebook Canvas offers “a new post-click, full-screen, immersive mobile ad experience on Facebook that loads […]

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– Your Guide to the Social Media Jungle

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How to Use Facebook Canvas: What Marketers Need to Know

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Have you heard of Facebook’s new mobile ad experience, Facebook Canvas? Want to learn how to create Facebook Canvas ads? Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience. In this article you’ll discover how to create a Facebook Canvas ad. Inspiration for Your First […]

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– Your Guide to the Social Media Jungle

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Push notifications double retention rates, says Kahuna report

According to a new report from mobile marketing automation provider, Kahuna, emails and push notifications can be successfully used to market to mobile end users. Based on results across its marketing platform, The Kahuna Mobile Marketing Index Q4 2015,  finds that push notification opt-in rates are having a direct effect on the success of a marketing campaign. The report highlights that time-sensitive apps such as gambling, games, business and travel experience higher push notification opt-in rates. Music apps lagged far behind. Time-sensitive apps have greater opt-in rates Source: kahuna.com Opt-in rates across iOS and Android remained largely the same from 2014. Android users are being automatically opted-in, which explains why rates are almost double than those on iOS. However, Kahuna noted that Android app marketers shouldn’t get lazy. One in

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16 Twitter Tools for Social Media Marketers

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Do you use Twitter in your social media marketing? Want to be more efficient and productive on the platform? To talk about a wide range of Twitter tools for social media marketers, I interview Ian Anderson Gray. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. […]

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– Your Guide to the Social Media Jungle

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