Month: February 2016

Snapchat mobile ads have just gotten better – Nielsen expands mobile measurement tools

     Nielsen Digital Ad Ratings recently announced that it will be measuring audiences of Snapchat‘s 3V advertising on mobile devices. Snapchat 3V ads are full-screen, vertical videos featuring within curated contexts on Discover and Live Stories. Utilising Digital Ad Ratings, Snapchat will be able to service is clients more data on mobile audience reach, frequency, demographic composition and gross ratings points for campaigns. The move comes after brands have begun to up their spend on Snapchat ads, but are demanding improved measurement features. Nielsen to measure Snapchat 3V ads Source: snapchat.com In addition, Digital Ad Ratings provide better insights into the reach of 3V ad campaigns, demonstrating the value of Snapchat’s 100m-strong daily active audience. Steve Hasker, Chief Operating Officer, Nielsen, says: “Snapchat’s 3V ads

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5 Creative Ways to Grow Your Email List

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Want to grow your email list? Got a blog? New tools and placement options have made it easier than ever to create an offer that compels blog visitors to share their email address with you. In this article you’ll discover five unique ways to grow your email list from your blog readers. #1: Put Your […]

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– Your Guide to the Social Media Jungle

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Facebook launches Canvas ads for creative, rich media, mobile-only campaigns

Facebook has officially rolled out Canvas ads – a more immersive way to view ads on mobile. Canvas ads open as a full-screen, rich media ad in News Feed. The company has previously tested a similar format as Instant Articles with the goal to decrease ad load times on mobile devices. Facebook launches Canvas Ads Source: canvas.facebook.com With the average website page having grown 3x in 2015 compared to 2011, many users abandon the page when it takes too long to load. Canvas ads have been designed to load instantly. Canvas ads include interactive elements such as carousels, product catalouges as well as animations and videos. Mobile users can swipe through carousels, zoom in and out of images and tilt to view panoramic content. Advertisers get to build their own campaigns

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OpenX launches Bidder for Apps to extend header bidding for app developers

OpenX, the provider of programmatic advertising marketplaces, announced the launch of OpenX Bidder for Apps, as an extension of its bidder solution for desktop and mobile web. Bidder for Apps increases demand and competition for mobile app inventory in order to drive higher yield for mobile app publishers. OpenX launches Bidder for Apps Source: openx.com The solution integrates the same technology as OpenX Bidder for desktop and mobile web, with native participation from the company’s Ad Exchange. Justin Re, Director of Product Management, OpenX, says: “Extending our market leading bidder solution to the app environment is a natural next step as mobile rapidly becomes a larger part of the pie for publishers and OpenX alike. Bidder for Apps leverages our unique depth of knowledge on the mechanics of

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Facebook Reactions: What Marketers Need to Know

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Have you seen the new Facebook reactions? Wondering how they’ll affect your Facebook page? Facebook reactions let Facebook users go beyond liking a post by allowing them to choose from six emojis that show different emotions. In this article I’ll explore how Facebook reactions work, and how your Facebook page can get the most from them. Facebook Reactions for […]

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– Your Guide to the Social Media Jungle

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