Month: January 2016

Snapchat Rolls Out Add Me URLs: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Makes Adding People Easier With Profile URLs: Users can copy their “unique URL or instantly share it […]

This post Snapchat Rolls Out Add Me URLs: This Week in Social Media first appeared on .
– Your Guide to the Social Media Jungle

Read More

Upsight optimises publisher ad revenue with acquisition of Fuse Powered

Enterprise analytics and marketing automation platform, Upsight, yesterday revealed that it had acquired mobile supply-side monetisation and ad mediation platform, Fuse Powered. Financial details of the deal were not disclosed. Operating under the Upsight brand, the combined solution provides app developers with an end-to-end user lifecycle management tool to increase their users’ lifetime value. Upsight campaign dashboard Source: upsight.com The new platform enables mobile app publishers to optimise their campaigns for IAP and revenue in combination with analytics, real-time segmentation, marketing automation and full management through an ad mediation solution. Both, commerce and ad revenue streams for the whole lifecycle of users can be optimised. According to the company, demand for such mobile solutions has been growing rapidly, increasing 447% from 2013 to 2015. Andy Yang, CEO, Upsight,

The post Upsight optimises publisher ad revenue with acquisition of Fuse Powered appeared first on mobyaffiliates.

Read More

Mobiquity Networks connects with US movie theaters to launch mobile campaigns powered by beacons

Mobiquity Networks, which powers a shopping mall‐based beacon advertising network in the US, recently announced a partnership with Screenvision to install beacons across 300 theater complexes to establish a movie theater ad and data network. The deal enables brands to reach consumers in movie theaters through interactive games, pre and post-show ads and other mobile campaigns. In connection with Screenvision, a provider of cinema advertising with a national network of 2,300 theaters and 14,200 screens, Mobiquity Networks will roll out beacons to the lobby areas and selected theaters, leveraging its existing beacon network of 475+ US shopping malls. Mobiquity Networks provides a mall-based beacon ad network Source: mobiquitynetworks.com The two companies will share their expertise and help clients oversee their campaigns. Initially, the beacon installation involves 300 theater venues

The post Mobiquity Networks connects with US movie theaters to launch mobile campaigns powered by beacons appeared first on mobyaffiliates.

Read More

Building Business Ideas That Succeed: How to Preflight Your Ideas

ms-podcast182-pat-flynn-560

Do you have a great idea for a business? Is there a new product you want to create? To discover how to improve your chances for success, I interview Pat Flynn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […]

This post Building Business Ideas That Succeed: How to Preflight Your Ideas first appeared on .
– Your Guide to the Social Media Jungle

Read More

Fetch bolsters US operations with new leadership team

Fetch, the mobile marketing agency, has started the new year by making some additions to its US leadership team, following a successful 2015. The UK-headquartered company, now has offices in New York, San Francisco, Berlin and Hong Kong and is part of the Dentsu Aegis Network to innovate the Way Brands Are Built. Having bolstered its client roster with the addition of Yelp, Hulu and Travelocity in 2015, the company has been busy expanding its US workforce. Fetch provides a range of mobile marketing tools Source: wearefetch.com Guillaume Lelait, General Manager at Fetch San Francisco, has been promoted to oversee the entire US operations as new EVP, US Managing Director. He joined Fetch in 2013, following 12 years experience in the mobile industry, to establish the agency’s San

The post Fetch bolsters US operations with new leadership team appeared first on mobyaffiliates.

Read More