Month: December 2015

10 Ways to Use the New LinkedIn Mobile App

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Have you tried out the new LinkedIn app? Do you want to make the most of its features? The new LinkedIn app makes it easy for marketers on the go to do nearly everything they’d do on a desktop from a mobile device. In this article, I’ll share 10 ways to use the new LinkedIn […]

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StartApp rolls out new programmatic video exchange in partnership with Inneractive

Mobile ad platform, StartApp, recently announced the launch of its programmatic video exchange as a result of partnering with native and video ad specialist Inneractive. Inneractive’s programmatic exchange Source: inner-active.com As part of the deal, StartApp now utilises Inneractive’s mobile video technology, including low-latency real-time auctions, video transcoding and granular reporting. StartApp’s video inventory will now be available to purchase programmatically and via a private marketplace for all Inneractive pre-integrated DSP partners. The addition expands StartApp’s ad business, including its recently launched 360 degree ad unit to provide a panoramic ad experience. Itay Rokni, CRO, StartApp, says: “With this partnership, StartApp has expanded its existing, programmatic ad offering with the video exchange capabilities that Inneractive brings to the table. By unlocking programmatic video, we now enjoy a competitive, incremental

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How To Create a Brand Ambassador Program for Employees Using Social Media

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Are you looking for brand ambassadors? Have you considered recruiting your employees to help? When you empower your employees to talk about your company on social media, they’ll share a human perspective people naturally gravitate to. In this article you’ll discover how to set up a successful employee brand ambassador program to enhance your social […]

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AppThis opens first international office in Israel

Mobile tech company, AppThis, has recently opened its first international office in Tel Aviv, Israel. The company, which recently partnered with Forensiq in an effort to step up its anti-fraud tech integration, provides global app discovery tools and mobile ad services to help marketers reach new users. AppThis opens new office in Israel Source: appthis.com Ben Horesh heads the new office as Managing Director, supported by a team focussed on account management, video and ad operations as well as campaign optimisation. He says: “I’m thrilled to join the AppThis team. Our recent, local additions underscore the technology leadership that has led to such impressive growth during the 18 months this company has existed. We intend to grow the AppThis presence here in all aspects of the business, from

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YouTube App Rolls Out Interactive 360 Video: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Google Introduces Interactive 360-Degree Storytelling on YouTube: Google brings Google spotlight stories to the YouTube app. This new storytelling […]

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