Month: December 2015

Mobile brand advertiser Kargo announces revenue increase of 100%

Kargo, the mobile brand advertiser, has announced a milestone revenue of $100m in 2015, a 100% increase the year over and 5,500% over the last five years, reflecting the company’s position as a mobile advertiser and the rise of the mobile ad industry. Kargo provides mobile-first advertising solutions Source: kargo.com The company provides a complete solution for marketers to buy, design and deliver mobile ads across an editorial alliance of 300+ publishers worldwide, including Hearst, Bauer Xcel Media, CBS Interactive and Vox, reaching over 140m unique smartphone owners. Harry Kargman, Founder and CEO, Kargo, says: “Achieving $100m in annual revenue demonstrates that brands are quickly adopting mobile brand advertising and targeting their customers in the best editorial places.  We solve the mobile editorial and creative problems, where Facebook

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How to Handle Customer Complaints Via Social Media

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Are your customers leaving negative comments on social media? Do you need a plan to handle customer complaints? Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention. In this article you’ll find out how to deal with negative comments on social media. #1: Respond Quickly It’s important to […]

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– Your Guide to the Social Media Jungle

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6 Tips for Writing Headlines That Drive Traffic

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Are your headlines performing as well as you’d like? Do you want to write more effective headlines? Using a few simple techniques, you can craft headlines that capture attention and convince people to click through to your content. In this article you’ll discover six tips for writing effective headlines that drive traffic. #1: Begin With Numbers […]

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– Your Guide to the Social Media Jungle

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RNTS Media acquires Heyzap to strengthen mobile ad product offering

Heyzap, the mobile ad provider for app developers, has recently been acquired by RNTS Media, the global investment company, for $45m including its potential earn-out. Heyzap provides mobile ad serving tools for cross promotion Source: heyzap.com Heyzap provides a B2B supply-side platform to enable app developers to monetise their ad inventory, in addition to providing mediation, cross promotion and user acquisition services. The company says it has over 5,000 app marketers use its service, running a revenue of over $13m. Under the management of RNTS Media it expects to more than double its ad revenues to reach $20m in 2016. Having added mobile ad service Fyber to its portfolio in 2014, RNTS Media expects a strong mobile product offering with the addition of Heyzap. Andreas Bodczek, Chief

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Perk appoints Roj Niyogi to Chief Executive Officer of Corona Labs

Cloud-based mobile rewards platform provider, Perk.com, recently announced that it has appointed Roj Niyogi to Chief Executive Officer of its recently acquired subsidiary Corona Labs, a 2D mobile game and app development firm. Perk.com provides virtual rewards Source: perk.com Ted Hastings, Chief Executive Officer, Perk, says: “Roj has done exceptional work in his role as President of the Company. He helped create Perk and is the perfect choice to lead this division. We believe his knowledge and expertise will prove invaluable in the acceleration of our rewards model and monetization solution through the Corona Labs platform, and we expect to experience similar success as to the rapid ongoing widespread adoption of our rewards model through our Perk owned and operated mobile applications and websites.” Perk has been

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