Month: December 2015

Cheetah Mobile and Tencent expand strategic partnership

Mobile internet company, Cheetah Mobile, has announced the expansion of its strategic cooperation agreement with Tencent Computer Systems Company, a subsidiary of Tencent Holdings, for two years from 1. January 2016 to 31. December 2017. Cheetah provides mobile ad solutions  Source: ad.cmcm.com As part of the agreement, Cheetah Mobile and Tencent will provide promotional services for each other, as proposed in the table below. The new signing includes annual caps. Promotional service fees between the two companies Source: prnewswire.com   Mr. Sheng Fu, CEO, Cheetah Mobile, says: “We are delighted to continue our strong partnership with Tencent, one of the world’s leading companies in the Internet and mobile technology space. The demand from advertisers for our mobile advertising services on the GDT ad platform continues to grow, which

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2016 Social Media Marketing Predictions From the Experts

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Are you wondering what marketers should plan for in 2016? Do you want to know where social media pros are focusing their attention? In 2015, new platforms made a big splash and several popular networks monetized. To get you ready for what’s coming next, we asked 14 social media marketing experts what to watch for […]

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– Your Guide to the Social Media Jungle

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Snapchat for Business: A Guide for Marketers

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Have you heard of Snapchat? Want to use it to connect with your customers? Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. In this article, you’ll discover how to use Snapchat‘s features to connect with your customers. The Snapchat Demographic Before […]

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– Your Guide to the Social Media Jungle

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Yello Mobile enters strategic partnership with SBI Holdings

Yello Mobile, the Korean mobile internet company, known for its mobile platforms Coocha, a shopping search app, and Pikicast, the mobile entertainment and content platform, has announced the signing of a Memorandum of Understanding (MoU) with SBI Holdings, the Japanese Internet financial group and Korean financial tech firm Yello Financial Group. Lee Sang Hyuk, Founder and CEO, Yello Mobile, says: “We are excited to partner with SBI Holdings as we continue our expansion across Asia. SBI Holdings has a strong track record of supporting leading technology companies in the region, as well as a global business network that will help us enter new markets such as Japan as well as further our expansion across Southeast Asia.” Yello Mobile operates an ecosystem of mobile platforms, apps and services in

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Corona Labs releases SDK for app developers

Corona Labs, the 2D mobile game and app development firm, part of cloud-based mobile rewards platform, Perk.com, recently announced the launch of an overhauled version of its Corona SDK. The platform caters to a community of over 300,000 developers and allows them to publish apps for iOS, Android, Kindle and Windows Phone. The latest upgrade expands functionality to publish apps to iTunes Connect for tvOS, Android TV and Amazon Fire TV. Corona Labs releases new version of developer SDK Source: coronalabs.com The release also adds support for OS X to Apple desktop computer developers. Roj Niyogi, President and Founder, Perk and CEO of Corona Labs, says: “We’re proud that Corona Labs developers will be able to publish apps to exciting new channels, including Apple TV, Android TV, and

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