Month: October 2015

Payability announces partnership with CAKE and HasOffers

Payability, the payment acceleration platform for mobile publishers and app developers, recently said it had entered new partnerships with CAKE, the marketing performance scalability platform as well as HasOffers, the mobile performance platform. Payability impact on publisher revenue Source: payability.com CAKE provides CAKE Connect, which lets tech solution partners provide their clients with tools from the CAKE platform. However, the platform was missing a way to accelerate payments. The integration with Payability allows CAKE users to pay affiliates weekly. Networks can enable Payability through CAKE within 30 seconds and view all payments on accounting screens. Keith Smith, CEO and Co-Founder, Payability, writes: “Affiliates work within CAKE to enroll in Payability and view weekly payments received. Payability and CAKE’s direct integration now provides the simplest solution for our joint customers to

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How to Use 360-Degree Video in Your Social Media Marketing

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Are you using video on your social channels? Have you thought about 360-degree videos? 360 videos produce more engagement and message retention than normal videos. In this article you’ll discover how to create a 360 video and use it for your business. What Is 360-Degree Video? 360 videos (also known as VR or virtual reality) are clips displaying […]

This post How to Use 360-Degree Video in Your Social Media Marketing first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

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A Winter Wonderland Of Tips If You Plan To Advertise Apps On TV at Xmas

Volker Dressel has held numerous positions in the publishing, media and gaming industry in both marketing and PR in Germany and Europe over the last 20 years. Volker is currently General Manager/CEO of Quaid Media GmbH, a 100% subsidiary of Freenet AG where he is responsible for its global operations. With over 10 years experience in creating and running TV campaigns for mobile products, Quaid Media has helped hundreds of apps harness the world’s most powerful advertising medium. Prior to Quaid Media, Volker held the position of Chief Marketing Officer at global game developers Xyrality GMBH and Innogames. The holiday season is a notoriously busy time for app publishers everywhere. Not only is it the busiest (and most expensive) time of the year to advertise apps on

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Halloween Special: 4 Facts On The Great and Terrible “Rewarded Install”

Halloween is almost here and in case you haven’t picked the perfect costume for your office party, we suggest dressing like a Rewarded Install. Sounds spooky, right? For many app developers and publishers rewarded installs appeared to be a frightful something that ripped off budget money and let them bleed somewhere on the bottom of app stores. GoWide decided to reveal the deepest fears about incentivized traffic and its influence on app performance. Rewarded Installs are produced by bots. This is actually not true. The whole point of incentivized traffic is that a user who installs an app is being motivated by some reward. It’s hard to motivate bots, don’t you think? Rewarded installs are made by real users from real smartphones. It’s an easy

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George Makkoulis, Co-Founder Avocarrot, Talks Native Ad Monetization and Creativity

Avocarrot had its humble beginnings in London, where everything started in 2013 from the very frustration in monetizing our own mobile apps using banner ads. We hated them, partly because of the small payouts. We started writing our own ad technology to circumvent them, something which later on was formalised into a legal entity and was scientifically labelled ‘Avocarrot’. The company has since expanded in San Francisco and Athens, growing steadily its headcount with top talent and continuously evolving its state-of-the-art native advertising technology stack. Avocarrot has also been awarded as 1 of the 8 best companies from Google for Entrepreneurs in a global competition and voted as the ‘Next Big Thing’ at the advertising technology conference ad:tech in 2013. George Makkoulis is one of

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