Month: October 2015

Tyroo launches new CPI global mediation platform for publishers and developers

Tyroo, the mobile advertising tech company, recently unveiled its new One API, a mobile CPI mediation platform for app developers and publishers which aggregates and prioritises offers from across hundreds of advertising and partner networks. The solution lets publishers integrate a single API into their app to receive offers from all ad networks, advertisers and partners whilst also being able to serve house ads. Tyroo launches One API Source: tyroo.com Siddhartha Puri, CEO, Tyroo Technologies, says: “One API is a game-changing product for app developers and publishers looking to monetize through CPI offers. The ability to discover offers from leading global networks through a single and easy to integrate API, with single window billing, is a huge level up on the competing platforms, whereas Inbuilt fraud prevention

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Clickky rolls out automated mobile advertising platform

Clickky, the mobile app marketing platform, has recently launched its new Clickky Mobile AdExchange, an automated mobile ad platform. The new AdExchange enables developers, ad networks, agencies and affiliates to exchange offers through API and is the largest platform of its kind in Eastern Europe, according to Clickky. Advantages of Clickky Mobile AdExchange Source: clickky.biz The solution offers developers access to over 5,000 campaigns. It features the ability to both fully manage and customise ads. Mobile ad networks and agencies now have access to hundreds of campaign traffic sources through the export of all offers to the Clickky server. In addition, ad networks will be able to utilise the service adding over 5,000 offers to their database. Valentin Bondarchuk, CRO, Clickky, explains: “Clickky Mobile AdExchangeTM is a fresh

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