Month: October 2015

Mobile promotions and apps drive in-store purchases

Mobile marketing is a key driver for in-store purchasing, according the latest study from RetailMeNot, the digital offers marketplace. But there’s a discrepancy between the promotional content retailers provide and the personalised offers consumers would like to see. The Impact of Mobile Marketing on Retailer Sales study highlights this divide between consumer time spent on mobile devices and advertising spend, based on two studies conducted among shoppers and retailers by Kelton Global. This market gap presents a $25bn opportunity for retailers in the US as consumers are spending 24% of their time using their mobile devices, but ad spend hasn’t caught up. Discrepancy between ad spend and consumer time spent Source: What marketers may be missing out on becomes even more clear when taking an in-depth look at

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App Promotion Summit Berlin 2015 Agenda Goes Live

It’s exactly 5 weeks until App Promotion Summit Berlin takes place at Hotel Adlon and more than 190 people are already confirmed to attend. With ticket sales up 47% compared to this time last year, we’re extremely happy with progress. We are now delighted to officially launch the 2015 agenda. You can access it here: The 2015 speaker faculty features the best presenters from our 5 previous Summits along with new contributors from leading publishers including Aeria Games, trivago, 8fit and Clue. To secure your place and join us as we unlock growth for mobile apps and games, book your ticket online Pssst … The ‘Early Bird’ rate of €350 is in effect until the end of next week (Friday, 6th November). So register now

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Double Your App Video Ad Revenues With The AppNext SDK

Appnext is offering to double any additional revenue app developers make throughout October and November 2015. (This is on video products only). In order to be eligible for the new bonus app developers need to upgrade to Appnext’s latest Interstitial Video SDK or their Rewarded Video SDK. By doing this Appnext will top up the extra revenue generated on a specific month with their video products as compared to the revenue you earned in the previous month. How the Bonus Revenue Works For example, if you earned $1,500 after integrating Appnext’s video products, and in October you earned $2,000, then the bonus will be an extra $500. Here’s a few things to note before getting involved: The Bonus Period starts on October 10th and ends November 30th, 2015 The Bonus

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AerServ partners with Telerik

AerServ, the mobile advertising network, has partnered with mobile app development platform, Telerik, to launch its AerServ plugin for integration with Telerik’s Verified Plugins marketplace. AerServ dashboard Source: According to AerServ, the plugin is the first to offer Telerik publishers access to premium mobile ad inventory as well as branded video ads, formats, targeting and robust ad server capabilities. Telerik publishers can easily tap into the AerServ platform and launch video ads as part of a robust ad exchange, generating a higher CPM. This makes AerServ the first Telerik partner to launch mobile video ad monetisation. Brandon Satrom, General Manager for Developer Platforms & Tools, Progress, says: “As mobile video continues to grow faster than any other medium it is increasingly important to provide developers with

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What Does 10 Million App Downloads Look Like?

The champagne corks were popping in Colorado a few weeks ago as Denver based AppThis hit its 10th million install. The company, launched in 2014, is a technology platform that helps mobile app developers acquire new users globally. It does this through programmatically serving the most relevant apps to users anywhere in the world. In fact, the 10 Million installs came from over 190 countries, which gives AppThis some interesting insights into the app space globally. As an illustration, the split between iOS and Android varies depending on continent. Currently Android dominates market share in Asia, Africa and South America. Developers take note! Android vs iOS Source: AppThis Oct 2015 Average Cost per Install (CPI) varies considerably by platform and continent, as one would expect.

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