Month: September 2015

Taptica acquires AreaOne to broaden its mobile advertising services

Taptica, the mobile user acquisition platform, recently acquired AreaOne, the social marketing firm, in order to expand its mobile ad offering to include social media. The deal, worth $17m, enables Taptica clients to create more impactful campaigns by incorporating social media. Taptica buys AreaOne Source: taptica.com Both companies will continue to operate from their headquarters in Tel Aviv. Given AreaOne’s status as a Facebook Marketing Partner for Ad Technology, Taptica will be able to significantly improve ad campaigns by leveraging the social portal’s reach. Hagai Tal, CEO, Taptica, confirms: “We want to be connected to the biggest and most important media supplier out there, and that’s Facebook.” “By marrying AreaOne’s social media marketing capabilities to Taptica’s existing Big Data expertise, we will be able to grow and leverage

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AppThis announces new hires to join executive team

Mobile ad tech company, AppThis, recently announced the appointment of C. Finnegan Faldi as its first Chief Business Officer and Mike Crabtree as Chief Technology Officer. Finnegan Faldi (left) and Mike Crabtree (right) join AppThis Source: appthis.com Faldi joins the company from Trueffect, where he continues to act as Chairman of the Advisory Board. Prior to Trueffect, he was COO at Datalogix and VP for Global Broadband at Yahoo. He says: “Obviously, everything is going mobile – it’s no secret how vital the apps ecosystem has become for brands and users. AppThis resides at the center of this exploding segment, using sophisticated advertising technology to help app developers across the globe find new users while adding value to its partners on both the demand and supply side.

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Appnext Webinar: Building a Successful CPI Campaign: A How-to Guide

Appnext is running their next webinar that will help app developers to build an optimal campaign set-up to allow them to reach premium app users. The webinar will take place on Tuesday, September 29th 2015 9am ET /3pm CEST/ 2pm GMT. The following areas will be covered in the webinar: Requirements for an optimal campaign set-up at Appnext Models for successful tracking integration barriers and solutions Tools for initiating a Multi-layer campaign optimization techniques Strategies for developing winning Direct-Buy campaigns in order to reach premium app users Tips and benefits working with the Appnext platform The presenters for the webinar are the following: Reserve a seat for the expert-led how-to guide today.

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Jim Mansfield, CEO, AppThis on Using Machine Learning in App Marketing

Jim Mansfield is the CEO and co-founder of AppThis along with Mike Fitzgerald. Jim is an internationally experienced CEO and entrepreneur. In 2002 he founded Vayan Marketing Group which was later sold to Private Equity at a substantial return to the early main investor. In 2006 he founded Intela and grew the company internationally to over $30m in revenue and 100 employees. Intela was acquired by Zeta Interactive late 2013. What is AppThis and how are you positioned in the market? AppThis is an international mobile ad tech company. Our platform connects demand sources to a global audience via a marketplace. We use machine learnings to serve the most appropriate app to users in over 200 countries. Publishers use our technology to promote over 37,000

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Are ad blockers going to kill mobile advertising?

There has been much debate on ad blockers over the last few months. Apple’s announcement that its latest mobile operation system iOS 9 would let users install ad blockers, has sparked fear among marketers that they’re going to lose out on significant revenue from mobile campaigns. Meanwhile, usership of ad blocking software is growing. But can ad blockers really kill the mobile advertising industry? Ad blockers aren’t new. Adblock Plus, one of the leading ad block software products currently available, was initially released in 2006 for desktop and for Android in 2012, though the app was initially banned from the Google Play Store. It is currently being used by 10m consumers on Chrome, 1% of the browser’s one billion users worldwide. Despite the app being available for

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