Month: September 2015

Facebook rolls out new mobile advertising tools

Facebook earlier this week announced a range of new tools to help advertisers optimise and measure their mobile campaigns more effectively. In a blog post, the company said it has grown by 25% active advertisers since February 2015 and has added four new advertising features. Facebook launches new mobile ad features Source: facebook.com 1. Total Rating Point (TRP) Buying This new feature enables marketers to plan, buy and measure their video ads using TRP. The move aims to encourage advertisers to plan campaigns across TV and Facebook or Instagram with a TRP in mind. Nielsen’s Total and Digital Ad Ratings measurement systems are used to verify the TRP for delivery. According to Facebook, campaigns generated a 19% increase in targeted reach when TV and Facebook were combined. Nigel Morris, CEO, Dentsu

The post Facebook rolls out new mobile advertising tools appeared first on mobyaffiliates.

Read More

Mobvista Global Mobile Advertising Forum comes to India, USA, Thailand and China

The Global Mobvista forum is coming to India, USA, Thailand and China. Audiences at the Mobvista forums will have an opportunity to learn more about the overall landscape and the opportunities and challenges in the mobile marketing industry. The Forum will present an in-depth analysis of the current local market environment, user needs and promotion experiences in each of the countries. The upcoming events and their dates are as follows: September, 9-10 – Bangalore (India) September, 29 – Silicon Valley (USA) December, 9 – Bangkok (Thailand) December, 29 – Beijing (China) Global Mobile Advertising Trend Forum For more on Mobvista and their upcoming events, visit their website here.

The post Mobvista Global Mobile Advertising Forum comes to India, USA, Thailand and China appeared first on mobyaffiliates.

Read More

Organic vs Rewarded: Optimal Traffic Blend for App Launch

User acquisition doesn’t seem to be an exciting job, especially when budget and time are limited. Still, finding the right marketing strategy for your app launch is a crucial step toward app downloads, conversions and monetization. Since most people discover and download apps by simply browsing in Google Play and Apple iTunes, it’s important to make your app visible to users. How should developer choose the optimal blend of organic and paid traffic to make most out of an app launch? Is the overall number of installs is more important than user LTV (life time value)? In this article, we are going to talk about best marketing strategy for indie developers when launching a mobile app. It is a well-known fact that users with the

The post Organic vs Rewarded: Optimal Traffic Blend for App Launch appeared first on mobyaffiliates.

Read More

How to Drive Website Traffic With Instagram

kt-drive-traffic-instagram-560

Are you using Instagram to market your business? Want to direct followers to your website? With a few simple tactics, you can generate quality website traffic from Instagram. In this article you’ll discover how to use Instagram to drive traffic to your website. #1: Add a Website Link to Your Bio The most common way […]

This post How to Drive Website Traffic With Instagram first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

Read More

How to Encourage Employees to Share Your Content on LinkedIn

cr-encourage-employees-linkedin-560

Are your employees on LinkedIn? Do they share your company’s content with their networks? Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility. In this article I’ll explain how to help your employees share your content on LinkedIn. #1: Promote the Program The first step […]

This post How to Encourage Employees to Share Your Content on LinkedIn first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

Read More