Month: September 2015

Search Ads on Google Play: Is Google playing fair?

Around the end of July 2015, Google announced its plan to roll out the Search Ads feature on Google Play to enhance the app search experience for users and help app developers in reaching out to their target audience. This feature is applicable to all developers who use Search app install campaigns on AdWords. Affle is a Mobile Audience as Service Platform (MAAS) which helps advertisers and publishers maximize their mobile ad revenue. They recently released a POV on this topic which you can find and download here. Anuj Kumar is the Managing Director and Co-founder. Anuj had this to say on the Search Ads feature: “The tremendous growth in the App economy has obviously resulted in greater clutter and low discoverability of apps on the App Stores. Google’s recent

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How to Acquire Loyal Users And Stay Prosperous

Mobile user acquisition is like Game of Thrones; it’s tough. There are more competitors than you can handle and even if you are on the top, you can get beheaded by noon. Things are getting more serious. According to a VentureBeat research report, the cost of paid mobile user acquisition is way up. Top apps are now spending $4 to $10 per new user, while for niche and newly launched apps a new user can cost much more. In the realm of millions of mobile apps, you either sink or swim. Even if you set up a paid campaign and get installs, there is no guarantee of conversion. People may be downloading the app but never using it – we all have apps like this

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How to Use Social Media Insights to Improve Your Marketing

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Are you marketing on Twitter, Facebook or Pinterest? Do you know which type of posts your followers prefer? Social media analytics let you see who your followers are and what they like. In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing. #1: Track Follower Preferences on Twitter […]

This post How to Use Social Media Insights to Improve Your Marketing first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

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Mobile devices are top medium where college students see adverts

According to the latest study from Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, smartphones are the best way for marketers to reach college students. The Generation Z & Young Millennials: Mobile First on Campus study, conducted among college students aged 17 to 25 in the US, found that this age group was more likely to deem mobile ads relevant (28%) compared to the average smartphone user (22%). Students more likely to deem mobile ads relevant Source: iab.net Males cited mobile ads significantly more relevant (32.5%) than those seen on TV (19%). Females were balanced in their opinion. In addition, 55% of respondents said they have previously acted based on seeing a relevant ad on their phone, compared to 49% of average smartphone owners. 73%

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Marchex updates mobile analytics platform to include call tracking

Mobile advertising analytics firm Marchex yesterday launched a significant update for its Call Analytics for Search 2.0 mobile analytics platform. The update now includes keyword tracking and measurement features to help marketers distinguish which keywords drive sales among the one billion phone calls customers make to businesses directly from click-to-call ads. Marchex Call Analytics Source: marchex.com Marchex analysis found that 60% of calls from mobile search are coming directly from click-to-call ads. Adarsh Nair, Senior Director of Product and Engineering, Marchex, explains: “Traditional call tracking methodologies are unable to attribute new types of inbound phone calls directly to search keywords. As a result, enterprise search marketers are missing out on major opportunities to improve advertising performance. Our enterprise customers have challenged us to make click-to-call campaigns as trackable and

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